Wild Earth Vegan Dog Food files for bankruptcy

Wild Earth Vegan Dog Food

Vegan dog food company Wild Earth appeared on Shark Tank in 2018 (the US version of Dragon’s Den), and they achieved the investment they were after to begin production of a hugely sustainable pet food company under the leadership of entrepreneur Ryan Bethancourt. What overwhelming sadness to read that just 6 years later, the company has filed for bankruptcy in the very same week in February 2025 that vegan dog food company OMNI appear on Dragon’s Den and achieved financial success.

Wild Earth cited a very tough financial climate as the reason for their bankruptcy.

This Blog post from 2019 shows how Mars petfood had bought out a huge stake in the Wild Earth company which provided us with such hope that one of the largest pet food corporates would move away from their overwhelming use of meat and fish products and begin to invest in a kinder sustainable protein source, so this comes as big blow to the entire sustainable pet food industry!

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