Meet Our Just Be Kind Family

Arielle Griffiths BVSc MRCVS
Vegan Vet and pet owner

I am passionate about helping owners with their pets. I am a practising GP vet based in the UK, a pet owner, a mother and a forces  wife, and I fully understand the strength of the human-animal bond. I choose to only consult as I love it and I am fascinated by owners and their love for their pets as I relate to all of it!

​My journey as a vegan vet came from a passion to help owners with their overweight pets. We are an army family and we were posted abroad for 7 years. It meant moving home every 2 years with 4 children, dogs, cats, guinea pigs and even a chicken Coco who lived in 4 different countries with us as we loved her so much!

Upon returning to the UK after 7 years away, I was struck by how obese the pet population had become and how owners were overfeeding their pets out of love. After one particularly emotional day where I had to put 4 dogs to sleep for either being too overweight that they couldn’t get up, or obesity related issues such as cancer; I returned to my family and vowed to do something about this crisis as it really affected me.

I registered as a business called Slimming Pets Ltd and I threw myself passionately into dog nutrition and human behaviour. I completed as many nutrition courses as I could and I listened to each and every client who walked through the door. There is so much differing information out there for us as pet owners with so much of it being dictated by the large pet food companies as they can afford the most on advertising. We are taught so little about nutrition at vet school as it is a given that the pet food companies have it all sorted for us and we just need to feed their foods, but as a Mum and pet owner and a scientist, this wasn’t good enough for me – especially listening to the concerns of my clients. I have learnt so much just by listening to you the pet owner.

Every bit of research that I completed to find the healthiest diet for our dogs all pointed to a plant-based diet.

I contacted the top UK vet nutritionists in the country for advice but they referred me to the US and supplements there as even they had not researched this avenue as there is too much money in the UK pet food meat industry.

Having lived in Germany for a few years in forces accommodation and with a smattering of german, I turned there for advice from top vet nutritionists as they seemed to be well ahead of us in the UK with regards to pet nutrition with plant-based feeding and this is where I made contact with the wonderful team at VEGDOG.DE. They had received €125 000 of funding in 2018 when they bravely pitched their quality plant-based food to the equivalent of the Dragon’s Den. They are a young, dynamic and passionate team with the talented vet and nutritionist Lisa Walther developing all their foods and supplement. I feel humbled having made contact with them and now working with them.

As you have read, Ruff and I have only been vegan for over a year and it has been such a journey. There is constantly something new to try with plant-based feeding in both us and in our pets and I continue to listen and learn from all you dedicated dog owners out there who feel as passionately about this as I do.

As a vet, I believe in a kinder, healthier way to feed our pets that does no damage to our environment, harms no animals and uses fresh, healthy plant-based ingredients for a balanced and delicious diet .

VEGDOG have helped me to achieve all of these aims on our own family dog Ruff and my aim now is to benefit all your pets and together we can do our bit to be kind to the planet and our farmed animals too.

Just be kind plant-based vegan dog food

We are a family with a social conscience seeking the best food for our own family dog Ruff


heartJust like all you pet lovers out there; we love our little dog Ruff more than we can begin to describe – he makes our lives richer everyday with his overwhelming desire to just be our friend and make us happy.

Vegan vet and family and ruff

Vegan vet Arielle and family with Ruff before local park run

We are a family of empaths with Mum Arielle a vegan vet, Dad a vet and our children are a vegan pharmacist, a sport’s scientist and body builder, a vegetarian medical student and our youngest still at school and a vegetarian, all with a desire to make the world a better place for all of us.

Our aims are ultimately for one of kindness


Kindness towards our own pets – feeding them the healthiest balance of sustainable tasty plant-based food that we can all lovingly prepare in our own kitchens with our trusting pets watching us


Kindness towards the animals we love so much – I still turn away in shame when I am driving and I see trucks carrying animals with their snouts reaching for the air vents as I remember that traumatising day as a young vet student when we had to visit an abattoir and witness the horrors of mass killing to satisfy our human greed for meat


Kindness towards our future – supporting small businesses that promote sustainability and generosity, not being tempted by the flashy advertising of large corporates who compete on a global scale for financial success and rarely prioritise kindness in their goals


Kindness towards our planet – ensuring that we use as little plastic as possible and find viable alternatives to protect our oceans, as well as feeding our pets and ourselves a plant-based diet to stop the destruction of land used for intensive animal and fish farming


Kindness towards each other – the greatest fulfillment I receive as a vet is when I work as a GP vet for the PDSA charity dealing with people whose pets are their lives – the personal reward I receive is massive compared to the financial reward


Kindness towards our environment – ensuring we have clean, healthy parks to walk our pets and hear the birdsong – simple, natural, mindful pleasures. We show how the choice of foods we feed our pets can affect our planet’s health.


We also want as many small companies as possible to start making vegan plant-based dog food, so we have reviewed all the foods available in the UK so that you can make your own decisions about your pet’s health and nutrition – we’re all in this together to do our bit for the planet and our pet’s health

Follow our homemade delicious vegan dog food journey here

Sweet Breta survived cancer

Sweet Breta survived cancer

We asked the top vet oncologist in the country and owner of gorgeous labrador Jumble for her opinion on whether a vegan diet could protect our dogs from cancer

Our Gamechangers Connection

Our Gamechangers Connection

We are so proud to say that our little unit that we hire to hold all the wonderful VEGDOG food and supplement that we import, is owned by none other than the wonderful and very dignified Gary Wilks

Why a subscription site?

Why a subscription site?

Only by convincing vets that it is the way forward, will we together have any success as plant-based feeders of ensuring that it becomes a very viable and superior option to feeding our dogs

We just need to stop eating animals

We just need to stop eating animals

As a small business, we will do all we can to continue to promote the nourishment of our pets with wholesome, clean and nutritious plant-based foods that hold no dangers of causing a second pandemic.

vegan dog food symbols -sustainable, organic, non GMO
Just Be Kind Vegan Dog Food
Regd as Slimming Pets Ltd
Stapleford Estate Saxby Road
Melton Mowbray LE14 2SB
Reg No: GB208RO 2162
LCC Trading Standards Service