Meet Our Inspiring Just Be Kind Team

Working Together To Benefit Your Dog

Arielle Griffiths
Vegan Dog Food and Just be Kind Supplement is recommended by Arielle Griffiths, Director of Just be Kind Dog Food Ltd and Ruff vegan vet’s plant-based family dog

I am a GP vet based in the UK, a pet owner, a mother and dog lover and everything I have learnt is from listening to you the owner.

My journey as a vegan vet came from a passion to help owners with feeding their pets correctly while maintaining the valuable bond that we have with our pets.

I believe in a kinder, healthier way to feed our pets that does no damage to our environment, harms no animals and uses fresh, healthy plant-based ingredients for a balanced and delicious diet .

Intense research and working with the top vet nutritionists in Germany and the UK have helped me to achieve all of these aims on our own family dog Ruff, and my aim now is to benefit all your pets and together we can do our bit to be kind to the planet and our farmed animals too.

“If nobody changes then nothing changes but if somebody changes then everything changes!”
Read Arielle’s journey as featured in Vegan Life April 22

Just be kind plant-based vegan dog food

Vet and Professor of Animal Welfare and Ethics University of Winchester

The wonderful Professor Andrew Knight has remained my inspiration and optimism with the extensive research that he has done feeding pets a vegan/vegetarian diet over many years. His research papers are widely read, and they contribute worldwide to changing both vets and owner’s opinions on feeding their plant-based.

Prof Andrew Knight’s studies have proved without doubt that it is safe to feed a 100% plant-based diet to your pet as long as it is balanced as dogs require a certain level of nutrients and as long as those are provided in a plant-based form (which we ensure they are), then your pet can be fed kindly and sustainably.

He remains modest through all his achievements and studies, and is the perfect professional to learn from. See his Sustainable Pet Food website to read further and we have links to his papers and videos on our articles page.Just be kind plant-based vegan dog food

Clare Knottenbelt BVSc MSc DSAM MRCVS
Veterinary Oncologist and pet owner
Hawk and Dove Oncology Referrals

I am committed to trying to ensure that pets are as healthy and long lived as they can be. As an RCVS specialist in Small Animal Medicine and a Veterinary Oncologist, I spend much of my time supporting owners whose pets have cancer. As one in every three dogs and cats will develop cancer it’s a problem that sadly affects so many owners.

I lost my last dog Huntly to cancer at only 9 years old and this gave me a new perspective on the emotional burden that having a pet with cancer places on your family. Huntly was sadly plagued with medical problems throughout his life and these resulted in massive weight gain followed by massive weight loss. In the end he developed a thyroid tumour in his neck which meant that it become increasingly difficult for him to breathe.

Unfortunately, our current dog Jumble has already had a mast cell tumour removed, and at 8 years old is starting to experience middle-aged spread. At this point in his life, the risk of him developing many diseases including cancer increases and if his weight isn’t kept under control, he is at greater risk of mobility issues too.

For many years I worked at the University of Glasgow and during this time became more aware of the similarities between humans and our much-loved pets when it comes to causes and prevention of disease. I was often asked what causes cancer in pets and just like in humans there is no straight answer; we know there are things we can do to try to prevent cancer such as not smoking, eating healthily and taking lots of exercise. These factors can help humans achieve a healthy life expectancy and that’s what we all want for our pets.

As a family we are determined to ensure that Jumble has the longest and healthiest life that he can. Jumble has grown up with my daughters and he provides the whole family with emotional support and gets us all up and out to take him for walks. We all want Jumble to live a long life and to remain healthy, but despite this, it has only been recently that we started to review exactly what he was being fed. It was through working with Arielle that we realised the benefits of a plant-based diet on Jumble’s health.  It was when he started on a plant-based diet, that we noticed his energy return and the extra weight disappear – suddenly he was bringing us his toys again to play!

I want to support his health through his food and he loves the homemade high-nutrient treats and dry complete foods. I know that I am not the only pet owner that feels this way and as a vet I can help support others to ensure that their furry family members can also live long and stay as healthy as possible!

Just be kind plant-based vegan dog food

Dr Lisa Walther
Veterinarian and Nutritional Specialist

Even as a child it was clear to me that I wanted to work with animals one day. That’s why I decided to become a vet. During my studies (2008-2014) I discovered my deep interest in the nutrition of dogs and cats. After successfully completing my veterinary degree, I studied nutrition further at the Medical Small Animal Clinic in Munich. It became clear very quickly how important nutrition is to not only keep our dogs healthy, but also to prevent or even in some cases cure certain diseases.

I am relieved to see that pet owners are far more aware of the benefits of nutrition too and only want the best for their pets. More and more owners want to cook for their pets. However, a lot can go wrong. Studies show that unsupplemented homemade feeding very often has at least one serious deficiency. Illnesses are then inevitable.

Together with Arielle, we have produced recipes that I have ensured are balanced for your dogs of any weight. Arielle and I are so pleased to be working as a team to benefit the dogs (and owners) in the UK being fed a very sustainable and healthy plant-based diet.

Just be kind plant-based vegan dog food

Holly Roberts Founder of Fleetful, plant-based nutrition for dogs
Fleetful Plant-Based Nutrition for Dogs

Hello! My name is Holly and I’m on a mission to get owners interested in canine nutrition. You are what you eat – dogs are what they eat too. I launched Fleetful to empower owners to feed their dogs nutritious, unprocessed home-made food, toppers and treats!
Fleet is my beloved plant-based companion. She is healthy, energetic, no longer suffers from joint pain and has the most amazing stools! She eats home cooked plant-based food. Unprocessed and highly nutritious, using Just Be Kind Supplement.
Fleetful have launched a range of nutritious protein powders to provide a nutritional boost for on-the-go owners who want to keep their dog healthy. We have launched nutritionally complete dog food recipe packs that are not only balanced, but also delicious!
You can get in touch through emailing hello@fleetful.co.uk or visit our website www.fleetful.co.uk

Just be kind plant-based vegan dog food

We are a family with a social conscience seeking the best food for our own family dog Ruff


heartJust like all you pet lovers out there; we love our little dog Ruff more than we can begin to describe – he makes our lives richer everyday with his overwhelming desire to just be our friend and make us happy.

Vegan vet and family and ruff

Vegan vet Arielle and family with Ruff before local park run

We are a family of empaths with Mum Arielle a vegan vet, Dad a vet and our children are a vegan pharmacist, a physiologist and body builder, a vegetarian medical student and our youngest on her way to starting university as a paramedic student, and a vegan, all with a desire to make the world a better place for all of us.

Our aims are ultimately for one of kindness


Kindness towards our own pets – feeding them the healthiest balance of sustainable tasty plant-based food that we can all lovingly prepare in our own kitchens with our trusting pets watching us


Kindness towards the animals we love so much – I still turn away in shame when I am driving and I see trucks carrying animals with their snouts reaching for the air vents as I remember that traumatising day as a young vet student when we had to visit an abattoir and witness the horrors of mass killing to satisfy our human greed for meat


Kindness towards our future – supporting small businesses that promote sustainability and generosity, not being tempted by the flashy advertising of large corporates who compete on a global scale for financial success and rarely prioritise kindness in their goals


Kindness towards our planet – ensuring that we use as little plastic as possible and find viable alternatives to protect our oceans, as well as feeding our pets and ourselves a plant-based diet to stop the destruction of land used for intensive animal and fish farming


Kindness towards each other – the greatest fulfillment I receive as a vet is when I work as a GP vet for the PDSA charity dealing with people whose pets are their lives – the personal reward I receive is massive compared to the financial reward


Kindness towards our environment – ensuring we have clean, healthy parks to walk our pets and hear the birdsong – simple, natural, mindful pleasures. We show how the choice of foods we feed our pets can affect our planet’s health.


We also want as many small companies as possible to start making vegan plant-based dog food, so we have reviewed all the foods available in the UK so that you can make your own decisions about your pet’s health and nutrition – we’re all in this together to do our bit for the planet and our pet’s health

Follow our homemade delicious vegan dog food journey here

James Wilks Surprises Vegan Vet!!

James Wilks Surprises Vegan Vet!!

I would never have released this video……had it not been for an amazing surprise visitor  – James Wilks from Gamechangers visiting the UK with his son!!!

vegan dog food symbols -sustainable, organic, non GMO
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