We are a family with a social conscience seeking the best food for our own family dog Ruff

 

heartJust like all you pet lovers out there; we love our little dog Ruff more than we can begin to describe – he makes our lives richer everyday with his overwhelming desire to just be our friend and make us happy.

Vegan vet and family and ruff

Vegan vet and family with Ruff before local park run

We are a family of empaths with Mum as vegan vet, Dad a vet and our children are a vegan pharmacist, a care worker and body builder, a medical student and our youngest still at school and a vegetarian, all with a desire to make the world a better place for all of us.

Our aims are ultimately for one of kindness

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Kindness towards our own pets – feeding them the healthiest balance of sustainable tasty plant-based food that we can all lovingly prepare in our own kitchens with our trusting pets watching us

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Kindness towards the animals we love so much – I still turn away in shame when I am driving and I see trucks carrying animals with their snouts reaching for the air vents as I remember that traumatising day as a young vet student when we had to visit an abattoir and witness the horrors of mass killing to satisfy our human greed for meat

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Kindness towards our future – supporting small businesses that promote sustainability and generosity, not being tempted by the flashy advertising of large corporates who compete on a global scale for financial success and rarely prioritise kindness in their goals

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Kindness towards our planet – ensuring that we use as little plastic as possible and find viable alternatives to protect our oceans, as well as feeding our pets and ourselves a plant-based diet to stop the destruction of land used for intensive animal and fish farming

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Kindness towards each other – the greatest fulfillment I receive as a vet is when I work as a GP vet for the PDSA charity dealing with people whose pets are their lives – the personal reward I receive is massive compared to the financial reward

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Kindness towards our environment – ensuring we have clean, healthy parks to walk our pets and hear the birdsong – simple, natural, mindful pleasures. We show how the choice of foods we feed our pets can affect our planet’s health.

heartAS A FAMILY, HAVE WE FOUND A WAY TO FEED OUR OWN DOG A HEALTHY SUSTAINABLE DIET THAT YOU CAN MAKE AT HOME AND WON’T COST THE EARTH AND IT MAY SAVE THE EARTH?
Possibly YES!

We also want as many small companies as possible to start making vegan plant-based dog food, so we have reviewed all the foods available in the UK so that you can make your own decisions about your pet’s health and nutrition – we’re all in this together to do our bit for the planet and our pet’s health

Follow our homemade delicious vegan dog food journey here

We just need to stop eating animals

We just need to stop eating animals

As a small business, we will do all we can to continue to promote the nourishment of our pets with wholesome, clean and nutritious plant-based foods that hold no dangers of causing a second pandemic.

Interview with Dr Ernie Ward

Interview with Dr Ernie Ward

So if you’re concerned about your pet food safety, let’s go plant-based. If you’re concerned about the carbon pawprint of your pet, then let’s go plant-based. If you’re concerned about your pet….

The benefits of coconut oil

The benefits of coconut oil

Lauric acid is responsible for many of coconut oil’s health benefits including its immune-supporting, antibacterial, antifungal, and antiviral properties

We did it!

We did it!

We gathered enough support to finally get our food nutritionally analysed by an expert!

vegan dog food symbols -sustainable, organic, non GMO
Just Be Kind Vegan Dog Food
Regd as Slimming Pets Ltd
Stapleford Estate Saxby Road
Melton Mowbray LE14 2SB
Reg No: GB208RO 2162
LCC Trading Standards Service

Have you considered plant-based dog food?