Vegan dog Ruff who bleongs to vegan vet sitting next to Green Crunch 7kgs plant-based dog food


VEGDOG Green Crunch is a wholesome and delicious complete food for adult dogs with a perfect balance of plant-based nutrients. Loved by our dog Ruff so imported for your lucky plant-based dog. Why have we chosen Green Crunch?

Umameo pack ingredients

Plant Based Delicious Treats

We want to prove that a plant-based diet does not have to be boring for your dog. Our dogs are our family members and they deserve to be treated so we offer possibly the healthiest and tastiest Umameo treats around

VEGDOG All-In-Veluxe supplement

Homemade Plant-Based Meals

Just as with our own health, homemade is always the best. We are working closely with the vet nutritionist Lisa Walther to bring you UK based easy to make and 100% balanced plant-based meals for your dog!

Why a plant-based diet for your dog?


heartWhen changing your dog onto a vegan diet, you make the choice to have complete control over what they eat. You may end up like us (as vets and pet-owners); obsessed with every treat, snack and meal that is fed to your dog. There is very little we can control in life and the time we have with our dogs is so short, so why not be the person your dog thinks you are and feed them sustainably and healthily?  A 100% plant-based diet is definitely possible as our own intense research to find the ideal diet for Ruff, our family dog has proved.

Vegan vet Arielle and her vegan dog Ruff

“As a vet, I believe in a kinder, healthier way to feed our pets that does no damage to our environment, harms no animals and uses fresh, healthy plant-based ingredients for a balanced and delicious diet”

Arielle Vegan Vet (and Ruff) 2020


If we care this much about the environment, imagine how much we care about your pet’s nutrition?


heartThere are SO many pet foods out there – more and more each week, but we cannot help but think that many of them care far more about making a profit than caring about what your pet really needs to keep them healthy.

The most frightening reality is the sudden trend in feeding ‘raw meaty diets’ or cuts of meat that humans eat believing dogs to be true carnivores instead of omnivores. This means that instead of using the normal by-products at the abattoir, more and more animals are being killed to feed our pets with the good cuts of meat when we should be reducing the amount of animals farmed to protect our planet’s health.

The trend to feed exotic foods to itchy pets is also so alarming as pet foods suddenly contain duck or deer or rabbit. As animal lovers, we don’t even want to imagine how these beautiful animals are transported and slaughtered just to feed our itchy pets. Surely there is a kinder way to feed our much loved dogs?

If you are the sort of owner who wants to have complete control over every ingredient that your dog eats, then we have the diet for you.

Tested and recommended by vets to be 100% balanced for your dog and 100% compassionate towards our fragile planet and animals.

Just be kind vegan vet and vegan dog food

just be kindvegan dog food
“It is in your hands to create a better world for all who live in it”
Nelson Mandela

“No one is too small to make a difference.”
Greta Thunberg

“You must be the change you wish to see in the world”
Mahatma Gandhi

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Vegdog All-In-Veluxe Supplement and Recipes COMING SOON!

Vegdog All-In-Veluxe Supplement and Recipes COMING SOON!

We are so excited to not only be the importers of Vegdog Green Crunch to the UK, but we are working with their vet nutritionist Lisa Walther who formulated VEGDOG”s All-In-Veluxe Supplement to produce UK easy and 100% balanced delicious recipes

We just need to stop eating animals

We just need to stop eating animals

As a small business, we will do all we can to continue to promote the nourishment of our pets with wholesome, clean and nutritious plant-based foods that hold no dangers of causing a second pandemic.

Interview with Dr Ernie Ward

Interview with Dr Ernie Ward

So if you’re concerned about your pet food safety, let’s go plant-based. If you’re concerned about the carbon pawprint of your pet, then let’s go plant-based. If you’re concerned about your pet….

What nutrients are needed?

A carefully prepared homemade plant-based diet should contain all of these essential nutrients to provide for the optimal health of your dog (and be tempting to their discerning noses!) as just like the rest of our family, we want to spoil our dogs and feed them foods they love.

Just Be Kind Vegan Dog Food
Regd as Slimming Pets Ltd
Stapleford Estate Saxby Road
Melton Mowbray LE14 2SB
Reg No: GB208RO 2162
LCC Trading Standards Service

Have you considered plant-based dog food?