As we are the first importers of the delicious Green Crunch in the UK, they offered us an introductory discount. We are passing this onto you during the month of July as we offer 25 FREE bags of Green Crunch 2kgs per owner each week! We will also send a free sample of our homemade Umameo biscuits to treat your dog. We want to fully support all our plant-based dogs.

See Dora below receiving her first package of Green Crunch (she really made us laugh!)


Firstly as a family of vets, we wanted the best for our own dog Ruff and he just loves the taste, so we felt that we had to share VEGDOG Green Crunch with all your dogs too! It is a wholesome and delicious complete food for adult dogs with a perfect balance of plant-based nutrients.

We have chosen it as it is made up of lentils, sweet potatoes and peas that provide the essential healthy proteins. Added algae oil contains the necessary Omega-3 and-6 fatty acids that contribute to a soft coat and healthy skin; and the addition of an adapted mineral powder, provides the vital nutrients for a healthy heart, such as Vitamin B12, D3, Taurine and L-carnitine.

Vitamin-packed fruit and vegetables such as pumpkin, carrots and blueberries, provide large amounts of natural Vitamins A, C and E while also being high in fibre to support a balanced gut microbiome for immune-boosting qualities. Blueberries are loaded with antioxidants and all contribute to a very palatable and fully hypoallergenic balanced food for your lucky plant-based dog.

Watch the video of gorgeous Labrador Roxy who has just received her very first bag of Green Crunch. She has never tasted a plant-based food before and her Mum Fiona is delighted with how much she loves it!


VEGDOG GREEN CRUNCH is not suitable for puppies and lactating bitches, as they have greater energy and nutrient requirements

VEGDOG is free from colourants, flavourants, fillers and preservatives and is of course cruelty free and not tested on any animals (except VEGDOG’s own healthy dogs!)


The individual pellets are small and flat, so that smaller dogs can enjoy this food to their hearts’ content. The food can be mixed in with homemade plant-based food to provide a delicious balanced crunch for larger dogs, or they can be added to Kongs or activity mats to encourage foraging – ideal mental stimulation for your pet. They make perfect training treats as they are non-greasy and are even edible to humans so can be kept safely in your pocket on walks!


28% Lentils, 27.9% Peas, 15.10% Sweet Potatoes, Pea Protein, 0.1% Algae Oil, Pumpkin, Sunflower Oil, Carob Bean, Mineral Nutrients Taurine, Vit D3 and L-carnitine, Rapeseed Oil, Carrots, Brewers Yeast and Yeast Extract, Monocalcium Phosphate, 0.1% Blueberries


Crude protein 24,1%, Crude Fat 9,5%, Crude Fibre 2,8%, Crude Ash 5,1%, Moisture 8,7%, Calcium 0,8%, Phosphate 0,52%, Ca:P 1,5:1 (Calcium/Phosphate ratio), Purine 40mg/100g

Calorie content: 348 kcal per 100g


Vitamin A (3a672a) 5600 IE; Vitamin D3 (3a671) 784 IE; Vitamin E as all-rac-alpha-Tocopherol-acetate (3a700) 22,4 mg; Vitamin B1 (3a821) 1,4 mg; Vitamin B2 as Riboflavin 4,2 mg; Vitamin B6 (3a831) 1,4 mg; Vitamin B12 42 µg; Niacin (3a315) 7 mg; Calcium-D-Pantothenate (3a841) 14 mg; Folic acid (3a316) 0,28 mg; Choline chloride (3a690) 1.568 mg; L-carnitine (3a910) 672 mg; Taurine (3a370) 700 mg; Lysine 0,14 mg, Methionine 4,2 g; Threonine 1.036 mg, Tryptophan 364 mg; Valine 868 mg, Iron (3b108) 4,2 mg; Copper (3b413) 1,96 mg; Zinc as Zinc Oxide (3b603) 36,4 mg; Selenium (E8) 0,22 mg; Iodine (3b202) 0,62mg


Store in a cool, dark place. For best before date, see date on package.


Recommended daily amount in grams (approximation – to be adjusted according to circumstances and factors such as breed, activity levels, exercise, season and neutered).  These recommended daily amounts are guide values only and can vary depending on the requirements of each individual dog.

5 kg 75 – 115 g
10 kg 120 – 190 g
20 kg 200 – 310 g
30 kg 290 – 430 g
40 kg 350 – 550 g
50 kg 420 – 650 g

The transition to VEGDOG should happen over a period of two weeks. You should gradually reduce the amount of your usual dog food and replace the amount slowly with the VEGDOG food.


Please contact us if you have any queries about our product, the packaging or the recipes. We are a very normal family following our dream of making a difference to the health of your pets and our fragile planet and we appreciate any feedback – good or bad so that we can improve upon our service and products.
Thank you (Find out why we are registered as Slimming Pets Ltd)

See how much dearest Dora loves her Green Crunch package!!

Here’s gorgeous Trevor tasting Green Crunch for the first time!

Just be kind plant-based vegan dog food
Just Be Kind Vegan Dog Food
Regd as Slimming Pets Ltd
Stapleford Estate Saxby Road
Melton Mowbray LE14 2SB
Reg No: GB208RO 2162
LCC Trading Standards Service

Have you considered plant-based dog food?