With a name like Veggie Dog, you would expect that it is a vegan dog food. Just like Yarrah dog food, at first glance it looks very nutritionally complete with many of the ‘superfoods’ in its ingredient list like algae, fruit and herbs and its base is potato, but we are reluctant to support this product as it contains 0.01% Vitamin D from sheep wool fleece! If we could believe that this fleece was from sheep who were shorn and sent back into the fields undressed but happy; that would be fine; but the reality is that the fleece is obtained from the abbatoir ‘byproducts’ and this is not acceptable at all, and it does not support the kindness ethos that we wish to convey.
Our vegan vet met the owner of Veggie Dog – Klaus Wagner at a Petcare Convention in London in February 2020. He explained that the 0.01% sheepwool was to satisfy the PFMA (pet food manufacturing association) ruling that a pet food can only be balanced if it contains Vit D3 from sheep’ wool (lanolin) as the PFMA can only test for Cholecalciferol (Vit D3) from sheep’s wool. Proof that the PFMA supports a meat-based diet as there is so much profit in it! The owners of Vegdog explained to me that they obtain their Vit D3 for use in the All-In Veluxe and their Green Crunch food from lichen where human vegans get their Vit D3 supplementation from – obviously far more expensive (which is why the PFMA will not test for it) but so much kinder and healthier than using abbatoir offcuts with the sheep wool!