Hownd Plant Powered Superfoods

Hownd’s very first Superfood –  Pumpkin and Quinoa Casserole tins that apparently took 2 years to develop and came onto the market in February 2021 as they were very careful to ensure the addition of Vit D3 from Algae oil to satisfy FEDIAF requirements. Hownd was owned by an independent ethical start-up team, but in 2024, due to financial difficulties, they sold to a meat-based corporate company Pet’s Choice.

COMPOSITION
Pumpkin (15%), Quinoa (4%), Lentils, Oat Flakes, Pea Protein, Hemp Protein (2.5%), Sunflower Oil, Lupins, Brewer’s Yeast (1%), Moringa (1%), Blueberries, Beetroot, Minerals, Potato Protein, Marine Algae.

Analytical Constituents
Protein 6.2%*, Fat Content 3.3%, Inorganic Matter 2%, Crude Fibre 2%, Moisture Content 75%, Omega 3 0.24%
*6.2% protein as formulated, equivalent to 24.8% on a dry matter basis

Energy
90 kcal per 100g

Additives (per kg)
Vitamins: Vitamin A 10.000 IU, Vitamin D3 200 IU, Vitamin E 30 mg, Taurine 1500 mg, L-Carnitine 500 mg. Trace Elements: Zinc (as Zinc sulphate monohydrate) 25 mg, Copper (as Copper (II) sulphate pentahydrate) 1 mg, Manganese (as Manganous sulphate monohydrate) 5 mg, Iodine (as Calcium iodate, anhydrous) 0.75 mg, Selenium (as Sodium selenite) 0.08 mg. Amino Acids: DL-Methionine 2200 mg

HOWND Fresh Blueberry & Coconut Porridge with Chia & Oats provides your dog with these nutrients

COMPOSITION
Pumpkin 15%, Quinoa, Pea Protein, Lentils, Oat Flakes, Chia Seeds 2%, Blueberries 2%, Coconut Flakes 2%, Beetroot, Moringa 1%, Lupins, Brewer’s Yeast 1%, Minerals, Sunflower Oil, Potato Protein, Marine Algae.

Analytical Constituents
Protein 6%*, Fat Content 3.4%, Inorganic Matter 1.8%, Crude Fibre 2%, Moisture Content 75%, Omega 3 0.24%
*6% protein as formulated, equivalent to 24% on a dry matter basis

Energy
94 kcal per 100g

Additives (per kg)
Vitamins: Vitamin A 10.000 IU, Vitamin D3 200 IU, Vitamin E 30 mg, Taurine 1500 mg, L-Carnitine 500 mg. Trace Elements: Zinc (as Zinc sulphate monohydrate) 25 mg, Copper (as Copper (II) sulphate pentahydrate) 1 mg, Manganese (as Manganous sulphate monohydrate) 5 mg, Iodine (as Calcium iodate, anhydrous) 0.75 mg, Selenium (as Sodium selenite) 0.08 mg. Amino Acids: DL-Methionine 2200 mg

HOWND Fragrant Papaya Chia & Lentil Dahl with Coconut & Moringa provides your dog with these nutrients

COMPOSITION
Papaya 7.5%, Pumpkin, Lentils 4%, Quinoa, Oat Flakes, Pea Protein, Chia Seeds 2%, Coconut Flakes 1.5%, Blueberries, Beetroot, Moringa 1%, Lupins, Brewers Yeast 1%, Minerals, Sunflower Oil, Potato Protein, Marine Algae.

Analytical Constituents
Protein 6%*, Fat Content 3.4%, Inorganic Matter 2%, Crude Fibre 2.1%, Moisture Content 73%, Omega 3 0.24%
*6% protein as formulated, equivalent to 22.2% on a dry matter basis

Energy
99 kcal per 100g

Additives (per kg)
Vitamins: Vitamin A 10.000 IU, Vitamin D3 200 IU, Vitamin E 30 mg, Taurine 1500 mg, L-Carnitine 500 mg. Trace Elements: Zinc (as Zinc sulphate monohydrate) 25 mg, Copper (as Copper (II) sulphate pentahydrate) 1 mg, Manganese (as Manganous sulphate monohydrate) 5 mg, Iodine (as Calcium iodate, anhydrous) 0.75 mg, Selenium (as Sodium selenite) 0.08 mg. Amino Acids: DL-Methionine 2200 mg