As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!

This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.

Spaniel puppy eating at food bowl

According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December

Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. We are very happy that most of these ingredients have been added to our umami protein packs except the fungal yeast that has been replaced by the more expensive marine phytoplankton in our homemade diet…….and being homemade ensures that we have all the ingredients sourced as freshly and organically as possible!

just be kind vegan dogs
Vegdog All-In-Veluxe Supplement and Recipes COMING SOON!

Vegdog All-In-Veluxe Supplement and Recipes COMING SOON!

We are so excited to not only be the importers of Vegdog Green Crunch to the UK, but we are working with their vet nutritionist Lisa Walther who formulated VEGDOG”s All-In-Veluxe Supplement to produce UK easy and 100% balanced delicious recipes

We just need to stop eating animals

We just need to stop eating animals

As a small business, we will do all we can to continue to promote the nourishment of our pets with wholesome, clean and nutritious plant-based foods that hold no dangers of causing a second pandemic.

Interview with Dr Ernie Ward

Interview with Dr Ernie Ward

So if you’re concerned about your pet food safety, let’s go plant-based. If you’re concerned about the carbon pawprint of your pet, then let’s go plant-based. If you’re concerned about your pet….

The benefits of coconut oil

The benefits of coconut oil

Lauric acid is responsible for many of coconut oil’s health benefits including its immune-supporting, antibacterial, antifungal, and antiviral properties

Just Be Kind Vegan Dog Food
Regd as Slimming Pets Ltd
Stapleford Estate Saxby Road
Melton Mowbray LE14 2SB
Reg No: GB208RO 2162
LCC Trading Standards Service

Have you considered plant-based dog food?