As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!
This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.
According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2 million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December
Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. These ingredients are healthy and sustainable so we hope that Wild Earth arrives in the UK soon!
Rupert had crystals from eating Benevo
Rupert suffered from an extremely painful urinary tract infection and blood in his urine which ultimately led to him needing surgery
New Year’s Intentions
We have chosen to share dear little Simba’s weight loss story and the advice given as it may echo your own experience
Vet Reflections Of 2020
They say that to be truly happy, you need to have gratitude and I have to end the year with thanks to these wonderful people (and dogs)
FREE TUB OF SUPPLEMENT for your help
If you have safely transitioned your dog from raw to a plant-based diet, please fill out our form to receive some FREE supplement and treats as a thank you!
Wispa’s guilty pleasures
We live in a zero carbon house. Wispa seriously offsets our carbon savings!
Can I Afford A Vegan Diet?
We are so passionate about plant-based feeding in dogs, that we want to support you and hopefully make it affordable for you
Wonderful David Attenborough
When our future seems so precarious, we finally have hope for our fragile natural world with the very wise and passionate words of Sir David Attenborough
The kindest pet owner you can be
At this stressful time, our vet offers advice on being the kindest pet owner to your sensitive dog
Never use the word VEGAN!
Only by convincing vets that it is the way forward, will we together have any success as plant-based feeders of ensuring that it becomes a very viable and superior option to feeding our dogs
*The Top 10 Zoonoses In Your Home*
There are cases of dry food or treats (especially the raw hide treats and chews) causing transmission of diseases to people
Evidence Based Medicine
The meat-based fed control group showed 11 deficiencies while the long-term vegan fed category presented only two deficiencies
The Vit D3 and Vegan Dog Food Debate
Can vegan dog foods be classed as vegan in the UK with Vit D3 from lichen?
