As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!
This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.
According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2 million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December
Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. These ingredients are healthy and sustainable so we hope that Wild Earth arrives in the UK soon!
She has written the article with such an in-depth understanding of the importance of dogs going plant-based – all just so positive for the future!
Which dog foods in the UK can be classed as fully vegan?
“I don’t think we are going to become extinct. We are very clever and very resourceful”
As we come out of lockdown, we advise on how to be the kindest pet owner that you can be!
Something that so many owners who transition to plant-based notice with their dogs – how soft the fur becomes!
I have been contacted by so many owners feeding their dogs plant-based and some of their dogs have had issues with painful urinary crystals…..
Prof Andrew Knight has published proof for the very first time, proving that a vegan diet is as palatable to our dogs as…
Our JUST BE KIND supplement powder contains the vitamins, minerals, trace elements and amino acids that are essential for dogs fed a purely plant-based diet
The majority of foods we eat and feed to our pet (especially plant-based) are healthy and good for them, but these are the few exceptions to be aware of
It all started with a dog named Bramble who lived until she was 25 on a diet of organic brown rice, lentils, freshly grown vegetables and love!
Gradual changes allow the appropriate changes of digestive enzymes and intestinal microbiome
Plant-based dogs and Prof Andrew Knight featured on ITV main news!