As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!

This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.

Spaniel puppy eating at food bowl

According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2 million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December 2019

Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. These ingredients are healthy and sustainable so we hope that Wild Earth arrives in the UK soon!

just be kind vegan dogs

Pets At Home Commits To Net Zero Goals

Pets At Home Commits To SustainabilityThis article from October 23 is enormously reassuring in how the big players such as Pets At Home are moving forward - Supporting sustainable pet owners   An example of these kinds of environmental commitments can be found at...

Kissy developed urinary tract problems

Kissy developed urinary tract problems

She was advised to go onto Royal Canin S/O which is high in wheat and corn gluten, animal fats, hydrolysed animal proteins, crushed shellfish, fish oil, soya oil and dehydrated poultry – nothing kind that suited Kissy!