Omni tinned food

OMNI food is a brand that launched in the UK in 2021 by London based vet Guy Sandelowsky and making up the team is also Shiv Sivakumar. They are passionate about plant-based feeding and OMNI had sales soaring in 2022 after a 1.3 million euro investment in their company in 2021! In February 2025, they appeared on UK’s Dragon’s Den where they were able to secure even more investment and grow their company as shown here, with a view to selling before 2030 for £150million to a large corporate pet food company.

OMNI has chosen soya as a source of protein in their food so not to be used if your dog has any form of soya intolerance and this would show as very soft faeces in your dog or itching. Please note that they also use genetically modified soya in all their products (except the Omni Sensitivity) as they do not declare it to be sustainably sourced as Benevo declare with their soya-based puppy food and Yarrah declare with their dry soya-based dog food.

Due to their funding and large investment, they are able to sell the food at a reasonable price, as well as market the food heavily which we are thrilled to get so much advertising for vegan dog food!

Omni dry food

Ingredients:
Potato protein, pea starch, soya, brown rice, dried yeasts, sweet potato, oats, peas, pea protein, carrot flakes, rapeseed oil, hydrolysed vegetables, lentils, sunflower oil, minerals, micro algae, blueberries, cranberries, pumpkin, vitamins and minerals.