I have no idea why today should have been different to other mornings driving to my little storage unit to package and post the food and supplements ordered by all you wonderful dog owners….but today I really hit rock bottom and it made me question which of the passions drives me the most with everything that I do as a vegan vet running my JUST BE KIND dog food business.
When I set out with my vision as a vegan and a vet 3 years ago, I was driven by an overwhelming desire to promote plant-based feeding in our dogs and my initial reason for going vegan was to protect our biodiversity. I had my eyes opened to the effects of animal agriculture on our ecosystem by David Attenborough while watching his very moving documentaries and listening to his wise words and I was terrified that my children may not delight in our dwindling nature as I have been so fortunate to experience in my life.
This realisation that we may wake up and hear no more birdsong as there were far more chickens on the planet today than there are every different bird specie around the world put together made me really want to prove that our dogs can thrive on a plant-based diet just as we can as we all really need to go plant-based!
“Veganism is the SINGLE BIGGEST WAY to reduce your environmental impact on the planet”
University of Oxford
My journey has taken me onto a path I never dreamt possible as the effects of dogs going plant-based doesn’t cease to amaze me as I talk to owner after owner and listen to their inspiring and heartwarming stories about their dogs – yes we are all doing it right, and yes, we must keep doing it as all your dogs are proof of the health benefits of eating plants and cutting out raw foods or processed meat-based foods! I would never have set out to encourage other owners to feed their dogs a vegan diet if I didn’t think that it was 100% right for our own family dog Ruff (who we adore).
“Can’t thank you enough for all your support, I trust you as I can see how knowledgeable you are and how deeply you care about animals. Hank and Luna absolutely love the food and their overall health and energy levels have never been better.”
Shirley, Glasgow
READ AND LISTEN TO MORE AMAZING SUCCESS STORIES OF DOGS TRANSITIONING TO A VEGAN DIET
These 2 passions – the desire to preserve what little nature we have left, and the desire to promote dog’s health were overtaken this morning by the third passion I have – The passion to stop the slaughter of so many innocent animals!
As a vet having studied animal agriculture veterinary as we all have to do at vet school; I was blinded by the cruelty of what we do to animals just as each one of us who is not vegan is blinded by where their milk and fast food burgers truly come from.
We currently live in the small market town of Melton Mowbray that very sadly is an agricultural town and has a farmer’s market every Tuesday. I dread my drive through town on a Tuesday as I know that I will see trucks carrying animals – some stacked 3 stories high and I find myself sitting at the traffic light and holding my hands to my eyes to block out the sight before me and trying my hardest not to imagine what those animals must be feeling.
This morning, instead of turning to the market, one of the cattle trucks being pulled by a tractor carried on straight along the exact country route I was taking. I felt my anxiety rising as I was forced to follow it slowly along the winding route to my unit. I could not look away and I felt angrier and angrier. When it came time to pass and the winding road was clear, I changed gears in my small red Toyota (I am saving for an electric car) and as I shot past the truck and accelerated, I found myself screaming in anger at the driver and completely out of character I swore screaming ‘ **…. How dare you!’ – all my emotions were being generated at the injustice of what we are doing to animals as well as the injustice of what is happening in the world where people believe themselves to be superior to others and plunder another country and I burst into tears and just sobbed all the way to my unit.
By the time I arrived and opened the door to be greeted by the smell of Greta and Green Crunch, I felt calmer and was immediately soothed by the thought of everything that this unit held – it was full of hope in such an imperfect world and I felt at peace. So to all you wonderful dog owners who feed their dogs a 100% plant-based diet, I applaud and thank you and together we can make a difference!

Has Brexit caused an increase in vegan dogs?
Read article published in May issue of Vet Record about the new EU regulations and taking dog food to the EU
Treat your dog in the heat
We offer top tips to keep your vegan dog healthy and happy in the summer heat
Your Dog Will LIVE LONGER
What a week! New published papers show that your dog WILL live longer AND it is broadcast on TV that vegan dog poo has no smell!!
Otto wins 2nd place for ‘In Best Condition’!
Everyone was commenting on how healthy and happy he looks and how shiny his coat is
Veganism and kindness are so inextricably linked
Arielle Griffiths talks at Vegan Life Live Event at Alexandra Palace in London
Vet’s Dachshund just LOVES Solo Vegetal!
All my fears and anxieties of having a stand at VetFest were unnecessary as Solo Vegetal stole the show
Maisy the rescue just LOVES her vegan diet
8 years of successfully feeding a vegan dog food diet and Maisy just loves it!
Louie the active Sprocker loves baguettes!
His weakness for bread and baguettes resulted in him suffering from a case of pancreatitis
Why I am investing in you as you give me hope!
I am cashing in my pension for you as you give me such hope for the future – this post is very personal but I feel it needs to be shared with you
Pope Francis the Patron Saint of Animals
Pope Francis to ‘every person on Earth’: Be kind to animals
Dora the Newfypoo was raw fed and now adores her vegan diet!
We all need a Dora in our lives – her optimism and love of life and her vegan dog food fills us all with such hope!
Gentle giant Drake’s life transforms on a plant-based diet
Since starting on a homecooked wholefood plant-based diet, Drake’s life changes dramatically for the better!