As we end another year and all reflect on what has been in the last 12 months, I can only stay so enormously positive for what lies ahead with us and feeding our dogs plant-based! So much has happened this year, and here are little snippets that I want to share with you that are my memories of immense success for our future as I see the feeding of both us and our dogs as a glimmer of hope for our dog’s health as well as for our fragile planet’s health – just a huge thank you for all your support this year and I know that next year will exceed all our expectations:)
The year started on a high as our wonderful Prof Andrew Knight published his extensive research into the many benefits of feeding our dogs a nutritionally complete vegan diet!
A Channel 5 film crew visited us for the day and Ruff and I ended up on TV telling the nation that vegan dog poo has no smell:)
Read about Chris Packham’s amazing impact in April when he posted about his own very picky poodles Nancy and Sid really liking the vegan food that we sent to him!
On the day of Prof Knight’s published research that went viral with almost every newspaper and radio station broadcasting the news, I had a surprise visit from one of my personal heroes – James Wilks from Gamechangers!
How very exciting to have a photographer visit and also be interviewed by The Guardian newspaper giving a gentle and positive light to vegan dog food!
The research papers have continued with small animal nutrition vet specialist Dr Mike Davies publishing yet more convincing studies!
Omni also received this mention on BBC news in December 2022 to end the year positively for vegan dog food:)
Dr Lucy McKinna is an amazing vegan vet who brought us the Noochy Poochy brand that is extremely popular and is made up of organic ingredients. In 2022, they launched a puppy food which we are so thrilled with and highly recommend in our Puppy Package.
What a very positive article to end 2022! It mentions the success of The Pack, Noochy Poochy and also how VegDog in Germany has received substantial investment and is now on the shelves in German supermarkets – hoorah – we couldn’t be more delighted!!!
I feel as though my year ended on a complete high as together with Prof Andrew Knight, we spoke at the London Vet Show in front of vets. How I loved it and I am now starting to talk to vet students as result of the show. I will be giving my first talk to Nottingham Vet School vet students in January, followed by Glasgow vet students in March – hoorah – all those young minds of our future that can learn about the best way to feed our pets to give us a future!!
Dr Arielle Griffiths talks at the London Vet Show in November 2022 about how to feed our dogs correctly and sustainably……and her reception from vets is one of warmth and genuine interest!
Read more here…

“As a vet, I believe in a kinder, healthier way to feed our pets that does no damage to our environment, harms no animals and uses fresh, healthy plant-based ingredients for a balanced and delicious diet”
Arielle Vegan Vet
“If nobody changes then nothing changes but if somebody changes then everything changes!”
Arielle Vegan Vet

Fontaine was promised salmon and rice!
Always check dog food labels as the food only contained 5% salmon while vegan dog food contains 100% nutritious plants!
Arielle at the Zero Waste Shop
Lucy gives us such enormous hope for the future with everything that she is doing!
The first published proof of the benefits of plant-based in working dogs
All dogs remained in excellent physical condition with normal blood results throughout with no signs of anaemia at all!
Royal Canin, Mars, Purina and Vegan Dog Food
Royal Canin aims to be carbon neutral by 2025 and Mars and Purina invest in vegan dog food
Vet Stories in Vegan Life
Although I am an introvert and a very private person I do feel that my message I have to spread is so important so I’m happy to share my story as a vegan vet in the April issue of Vegan Life 2022
Vegan Vet Visits Crufts
I felt completely overwhelmed by the injustice of what I saw which left me reeling with anger
The realities of puppy farming
Perhaps you were one of the owners who bought a puppy in desperation during lockdown – you maybe had your heart set on having a Cockapoo puppy in your home
IBD and a vegan dog food diet
We import Green Crunch and Greta from Germany as it is a suitable hypoallergenic diet for dogs suffering from IBD
I cannot say which passion drives me more!
Today I really hit rock bottom and it made me question which of the passions drives me the most with everything that I do as a vegan vet running my JUST BE KIND dog food business
Chris Packham is my inspiration!
Science tells us that we need just 25 percent of people to change their thinking about something and then it cascades quickly
Alkaline urine and crystals on a plant-based dog food diet
Should I be worried about my dog’s urine and crystal formation on a plant-based alkalinising diet?
Simba’s New Year Weight Loss
Veganuary is a disaster on our waistlines if you are already vegan!