“There’s no such things as a small act of kindness. Every act creates a ripple with no logical end.”
– Scott Adams
The name of this business JUST BE KIND came from when I attended a Vet Festival in June 2019. I had only been vegan for such a short time and I had set up a very crude website Blogging about my experience of turning myself vegan as a vet purely to find the best vegan food for our family dog Ruff!!
A lecture given by Dr David Hamilton on kindness gave me the inspiration for the name and I remember listening so intently to his wonderful talk all about the side effects of kindness (he has written books), and then rushing afterwards to tell him how inspired I felt and how I had to start a business called JUST BE KIND!
What followed went way past all my expectations as I threw myself into the fascinating and inspiring world of veganism and veterinary nutrition. I have always believed that veganism and kindness are so inextricably linked and is the entire driving force behind everything that I do. I feel so passionately about this that I spoke at the Apollo in London at a live event about this very topic. The talk can be heard here.
I have followed my instincts with every decision made as like you, I just want the best for my own dog, so all I sell or promote is what I feed him and know that he loves and it provides everything for him.
Why JUST BE KIND Shop now sells Fleetful Recipe Kits and Umameo Treat Packs
When I first started promoting vegan dog food in 2019, I used to make up ‘Umameo treats’ (named after the highly processed ‘Boneo’ treats that all the vet practices I worked at used to have on the counter for visiting dogs!) SO many dogs suffer from intolerances and I realised that these homemade vegan Umameo treats were ideal in that they had no wheat, no animal products and I do remember…dogs in the consulting room just LOVED them! They are made from a combination of hemp protein and mixed with tahini paste and then baked – irresistible to dogs and highly nutritious!
I would diligently roll these into shapes – hearts or paws and even though it took me hours to make, I so badly wanted pet owners to see how much their dogs could love vegan food. This had to stop as the act of baking and moulding in our small kitchen, and then packaging and posting was taking up so much of my precious time and stopping me from promoting plant-based food,,,,but we all have to start our passions from somewhere in our kitchen!
The lovely Holly from Fleetful took over the Umameo treat side of the business and although she doesn’t make up the treats, she sells the packs of highly nutritious proteins to make up the same delicious Umameos. It made perfect sense to add all her products – her delicious easy to make recipe kits as well as her protein packs to the JUST BE KIND shop. We had an Instagram live which we recorded about the addition of Fleetful products to the JUST BE KIND shop. It explains more about my choices for the shop if you wanted to have a listen and meet the lovely Holly.
“As a vet, I believe in a kinder, healthier way to feed our pets that does no damage to our environment, harms no animals and uses fresh, healthy plant-based ingredients for a balanced and delicious diet”
Arielle Vegan Vet
“If nobody changes then nothing changes but if somebody changes then everything changes!”
Arielle Vegan Vet
Wonderful David Attenborough
When our future seems so precarious, we finally have hope for our fragile natural world with the very wise and passionate words of Sir David Attenborough
*The Top 10 Zoonoses In Your Home*
There are cases of dry food or treats (especially the raw hide treats and chews) causing transmission of diseases to people
Fireworks tips for our plant-based dogs
None of us want our dogs to be stressed – there is nothing worse than seeing them anxious and unhappy
Evidence Based Medicine
The meat-based fed control group showed 11 deficiencies while the long-term vegan fed category presented only two deficiencies
Race Against Time
As a vet and a mother and a dog lover, I am passionate about feeding dogs a plant-based diet to support our future
Confessions of a vegan vet
David Attenborough makes a stark warning on extinction and I felt it would be too upsetting to watch!
How life has changed for vets since the pandemic
Here is a day in my life to share what it is like to be a vet coping with the changes of how the pandemic has shaped a new way of being a small animal vet
Our Gamechangers Connection
We are so proud to say that our little unit that we hire to hold all the wonderful VEGDOG food and supplement that we import, is owned by none other than the wonderful and very dignified Gary Wilks
What about homecooking for my giant dog?
We have a simple solution when home-cooking for giant breed dogs
Help my dog has itchy ears!
Itchy, painful ears can affect your dog’s quality of life quite significantly
Dogs CAN digest starches
Calculations have revealed that dogs can digest about 99 % of plant-based starch if provided to them in a suitable form
We just need to stop eating animals
As a small business, we will do all we can to continue to promote the nourishment of our pets with wholesome, clean and nutritious plant-based foods that hold no dangers of causing a second pandemic.
