I have had the pleasure of meeting both Melissa and Steve before when I spoke about how veganism and kindness were so inextricably linked at the Apollo theatre in April, and they came to listen to my talk. They were feeding their much-loved chocolate brown Labrador Bear a plant-based diet with help from the Just be Kind site, and they had just embarked on their journey of starting a vegan business with Vegan Muscle Gymwear.
They are a couple that I feel so happy to have met twice as goodness and kindness just radiates from both of them! They had their very first stand for their gymwwear business at the recent Vegfest in London and I was thrilled to meet them yet again. They are both the muscliest people that I have had the pleasure of being photographed with (apart from when I hugged James Wilks from Gamechangers fame🙂 Both proof of the power of health when on a 100% plant-based diet!
They live their new business tagline THE STRONG PROTECT THE WEAK. They chose to rescue battery chickens just a few months ago. They built an entire construction in their garden to house them, while still allowing them room to be free range. I was fascinated with their story of how these tortured hens arrived having never seen daylight or space or grass before (see the video below), and how they now had the most wonderful routine now of looking out for each other.
Steve told me how he watches them in the evening going into their roost one by one. He knows them all by name. They would enter alone, sing a little song, check that it was safe and then settle down for the night. The next hen would follow, enter, sing a little song, and settle for the night…and each one would do the same ritual every night! I LOVED hearing this. Perfect chicken behaviour as they work together to protect each other, but with the careful support and attention of this dedicated couple, they are now leading the happiest of lives:)
How we love this short video they sent us of their darling Bear…..we all agree with him hugely!!

“As a vet, I believe in a kinder, healthier way to feed our pets that does no damage to our environment, harms no animals and uses fresh, healthy plant-based ingredients for a balanced and delicious diet”
Arielle Vegan Vet
“If nobody changes then nothing changes but if somebody changes then everything changes!”
Arielle Vegan Vet

We feature in the August Issue of Vegan Life
She has written the article with such an in-depth understanding of the importance of dogs going plant-based – all just so positive for the future!
The Vit D3 and Vegan Dog Food Debate
Which dog foods in the UK can be classed as fully vegan?
Mother nature is crying out….and we are listening!
“I don’t think we are going to become extinct. We are very clever and very resourceful”
Proof that vegan dogs are just as happy with their meals!
Prof Andrew Knight has published proof for the very first time, proving that a vegan diet is as palatable to our dogs as…
We launch our JUST BE KIND Supplement!
Our JUST BE KIND supplement powder contains the vitamins, minerals, trace elements and amino acids that are essential for dogs fed a purely plant-based diet
The History of Vegan Dog Food
It all started with a dog named Bramble who lived until she was 25 on a diet of organic brown rice, lentils, freshly grown vegetables and love!
Why we made a supplement
The results we received from our pet nutritionist who analysed the results for us were astounding as so many nutrients were lacking or very low
Plant-Based Dogs Featured On ITV News!
Plant-based dogs and Prof Andrew Knight featured on ITV main news!
Bronze Age dogs ate little meat
Fascinating article showing how Bronze Age dogs ate little meat and had to feed on cereals instead
Top Vegan Dog Dental Chews
Which dental plant-based chews are advised by our vet and which should you avoid?
Vet Reflections Of 2020
They say that to be truly happy, you need to have gratitude and I have to end the year with thanks to these wonderful people (and dogs)
Wispy’s guilty pleasures
We live in a zero carbon house. Wispy seriously offsets our carbon savings!