As a vet and owner of our own family dog, getting it wrong with turning him onto a 100% plant-based diet was not an option. Only once I felt that I had it 100% right for him, did I feel that I could offer my advice to you the owner as I know just how important it is.

We are a family of vets and professional medical ‘children’ so getting it wrong wasn’t an option as we are all scientists. We turned to science and made up a batch of his favourite homemade recipe – Feed the Rainbow and we sent it off to a laboratory for a full analysis (at a cost of £2400 for the one recipe!) in February 2021.

We thought it was nutritionally complete made with brown rice, oats, beans, soaked and cooked red lentils, peas, sweet potato, Algae oil capsules, sesame oil, kale and mushrooms…..but the results we received from our pet nutritionist who analysed the results for us were astounding as so many nutrients were lacking or very low as shown below.

Knowing that we had certain FEDIAF guidelines to adhere to as dogs have certain requirements that must be met; we enlisted professional help from a top nutritionist working with animal feed supplements to produce our JUST BE KIND Supplement.

Vegan dog Frank the Golden Retriever and his homemade food with JUST BE KIND Supplement in his mouth

Adult Dog FEDIAF nutritional recommendations (2020 and subsequent EU regulatory updates where appropriate)          
Based on Adult MER of 95kcal/kg 0.75
MinimumMaximumMoisture (%) =71.9Product test result
UnitUnit per 100g DMUnit per 100g as fed at above MoistureUnit per kg as fedUnit per 100g as fedUnit per 100g DM
Proteing215.90159.014.9517.615658362989Low
Arginineg0.60.16861.6860.381.3523131672598OK
Histidineg0.270.075870.75870.140.4982206405694OK
Isoleucineg0.530.148931.48930.170.60498220640569OK
Leucineg0.950.266952.66950.361.2811387900356OK
Lysineg0.460.129261.29260.331.1743772241993OK
Methionineg0.460.129261.29260.060.2135231316726Low
Methinoine+Cysteineg0.880.247282.47280.110.3914590747331Low
Phenyalanineg0.630.177031.77030.270.96085409252669OK
Phenyalanine+tyrosineg1.030.289432.89430.441.5658362989324OK
Threonineg0.60.16861.6860.20.71174377224199OK
Tryptophang0.20.05620.562Not reported#VALUE!
Valineg0.680.191081.9108Not reported#VALUE!
Fatg5.51.545515.455414.23487544484OK
Linoleic acidg1.530.429934.29931.13884.0526690391459OK
Calciumg0.582.5 (N)0.162981.62980.04420.15729537366548Low
Phosphorusg0.460.129261.29260.09250.32918149466192Low
Ca/P ratiog1/12/1 (N)--0.47783783783784Low
Potassiumg0.580.162981.62980.1830.65124555160142OK
Sodiumg0.120.033720.33720.004890.017402135231317Low
Chlorideg0.17 0.047770.47770.030.1067615658363Low
Magnesiumg0.080.022480.22480.0280.099644128113879Marginal low
Coppermg0.832.80.233232.33230.180.64056939501779Low
Iodinemg0.121.10.033720.3372Below limit of detection#VALUE!
Ironmg4.1768.181.1717711.71771.324.6975088967972Marginal low
Manganesemg0.67170.188271.88270.521.8505338078292OK
Selenium (wet diets)ug2756.87.58775.87Below limit of detection#VALUE!
Selenium (dry diets)ug2256.8#VALUE!#VALUE!NA#VALUE!
Zincmg8.3422.72.3435423.43540.6962.4768683274021Low
Vit AIU70240000 (N)197.2621972.62Below limit of detection#VALUE!
Vit EIU4.171.1717711.71772.659.4306049822064OK
Thiaminemg0.250.070250.70250.0760.27046263345196Marginal low
Riboflavinmg0.690.193891.93890.0410.14590747330961Low
Pyridoxinemg0.170.047770.47770.0680.24199288256228Marginal low
Niacinmg1.890.531095.31090.4851.7259786476868Low
Folic acidug29.98.401984.019Below limit of detection#VALUE!
Cholinemg18953.109531.0929.9106.40569395018Low
Vit Kug---0.0130.04626334519573
Legal or nutritional maxima

Our top nutritionist was able to advise on the most palatable additions to add that ensured that our dogs would not only benefit from the supplement, but also really enjoy it and therefore love their food!

He has also been able to add in valuable pre and probiotics to support a healthy gut microbiome and ensure optimal health for your plant-based dog just as we want for our own Ruff.

just be kind vegan dogs
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