As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!
This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.
According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2 million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December 2019
Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. These ingredients are healthy and sustainable so we hope that Wild Earth arrives in the UK soon!
Are dogs carnivorous wolves that need meat?
The recent craze to feed our dogs more and more meat (raw or cooked) in their diets comes from the untrue conclusion that dogs are carnivores and they need meat
Chris Packham’s amazing impact
“Arielle
Thanks for the package
We’ve tried the tins and both of the very picky poodles wolfed it down! Makes a change!
Best Chris”
Siberian Husky Akira thrives as an active dog on a vegan diet
Akira and his Irish Terrier friend Ted are proof of a healthy active lifestyle enhanced by the benefits of eating a balanced plant-based diet
Letty’s muscle tone is ‘insane’!
Letty was a scared and traumatised puppy found sleeping in a graveyard who has gone on to lead the most idyllic life as a healthy plant-based dog
Fontaine was promised salmon and rice!
Always check dog food labels as the food only contained 5% salmon while vegan dog food contains 100% nutritious plants!
Arielle at the Zero Waste Shop
Lucy gives us such enormous hope for the future with everything that she is doing!
The first published proof of the benefits of plant-based in working dogs
All dogs remained in excellent physical condition with normal blood results throughout with no signs of anaemia at all!
Royal Canin, Mars, Purina and Vegan Dog Food
Royal Canin aims to be carbon neutral by 2025 and Mars and Purina invest in vegan dog food
Vegan Dog Food Sales Surge in 2022
Five Reports In One Week Of Vegan Pet Food Sales Soaring!
Mac the Shepsky just stopped eating
Mac the Shepsky’s entire relationship with food changed when he went onto plant-based dog food diet from a raw diet
Vet Stories in Vegan Life
Although I am an introvert and a very private person I do feel that my message I have to spread is so important so I’m happy to share my story as a vegan vet in the April issue of Vegan Life 2022
Bilbo & Frodo love their vegan diet!
Their millenial Mum chose their vegan dog food for ethical and sustainability reasons
