As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!
This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.
According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2 million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December 2019
Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. These ingredients are healthy and sustainable so we hope that Wild Earth arrives in the UK soon!

Breta the ‘Wonderdog’ who survived cancer
Breta the Labrador is now way past all predictions of healthy survival with her cancer and she is still going strong!
Cymro the Corgi is Cured!
“Honestly, the last month has been bliss for him and us with no tummy upset and I thank you so much for that”
Vegan Vets continue to INSPIRE
Meet inspiring vegan vets Dr Sarah Dodd from Vivus Pets and Dr Lucy McKinna from Noochy Poochy
Transitioning from Bella & Duke to a vegan diet
Princess the ShihTzu transitioned from raw to a homemade vegan diet with spectacular results for her skin and overall health!
Lilabelle has a fish allergy
Lilabelle is a tiny teacup Maltese who has suffered from ulcerated ear canals due to an allergy to fish!
Why we should NOT be eating chickens
From the bioaccumulation of heavy metals when chicken are fed fishmeal; to the continued devastation of Avian Flu to people and wild birds…we should not be eating chickens
Why Just be Kind?
“There’s no such things as a small act of kindness. Every act creates a ripple with no logical end”
An enormously inspiring live webinar
“Be brave enough to live the life of your dreams according to your vision and purpose, instead of the expectations and opinions of others”
Stranded dolphins’ brains show signs of Alzheimer’s
More proof as to why we should NOT be eating fish or feeding it to our pets! Yet again, even more reason to only eat plant-based natural pure foods.
Latest Vegan Dog Food Published Studies Are Positive
“There was no overwhelming evidence of adverse effects arising from use of vegan pet food and there was some evidence of benefits”
Vet Students Learn About Sustainable Pet Food!
What a privilege to speak to vet students at Nottingham Vet School this week and teach them all about a topic that they knew nothing about
Rufus has stopped chewing his feet
“Solo Vegetal seemed to be the only food that controls his constant chewing and licking of his feet”