As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!
This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.
According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2 million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December 2019
Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. These ingredients are healthy and sustainable so we hope that Wild Earth arrives in the UK soon!
Highs and lows of a scorching July
I have personally found this month both extremely challenging and overwhelmingly rewarding as JUST BE KIND is able to expand
Pets At Home sell plant-based dog food!
Wainwrights is Pets at Home own brand, and this week they launched a plant-based food throughout all their stores - both tinned and dry food. Read our full review of it here....
Vegan Campout
We were lucky enough to attend Vegan campout this year along with thousands of like-minded people
What about DCM with vegan dog food?
The Vet Times published these very important findings on the front page of the July issue of the Vet Times magazine
“I feel I’ve got it so wrong for so long”
“He chose to keep walking today after just a week on his vegan diet – We were amazed, and very happy!”
Be part of our vegan dog food education journey
Help us to educate the public about plant-based feeding in dogs and you’ll get a FREE thank you goodie bag for your dog!
Has Brexit caused an increase in vegan dogs?
Read article published in May issue of Vet Record about the new EU regulations and taking dog food to the EU
Treat your dog in the heat
We offer top tips to keep your vegan dog healthy and happy in the summer heat
Your Dog Will LIVE LONGER
What a week! New published papers show that your dog WILL live longer AND it is broadcast on TV that vegan dog poo has no smell!!
Otto wins 2nd place for ‘In Best Condition’!
Everyone was commenting on how healthy and happy he looks and how shiny his coat is
Veganism and kindness are so inextricably linked
Arielle Griffiths talks at Vegan Life Live Event at Alexandra Palace in London
Vet’s Dachshund just LOVES Solo Vegetal!
All my fears and anxieties of having a stand at VetFest were unnecessary as Solo Vegetal stole the show
