“There’s no such things as a small act of kindness. Every act creates a ripple with no logical end.”
– Scott Adams
The name of this business JUST BE KIND came from when I attended a Vet Festival in June 2019. I had only been vegan for such a short time and I had set up a very crude website Blogging about my experience of turning myself vegan as a vet purely to find the best vegan food for our family dog Ruff!!
A lecture given by Dr David Hamilton on kindness gave me the inspiration for the name and I remember listening so intently to his wonderful talk all about the side effects of kindness (he has written books), and then rushing afterwards to tell him how inspired I felt and how I had to start a business called JUST BE KIND!
What followed went way past all my expectations as I threw myself into the fascinating and inspiring world of veganism and veterinary nutrition. I have always believed that veganism and kindness are so inextricably linked and is the entire driving force behind everything that I do. I feel so passionately about this that I spoke at the Apollo in London at a live event about this very topic. The talk can be heard here.
I have followed my instincts with every decision made as like you, I just want the best for my own dog, so all I sell or promote is what I feed him and know that he loves and it provides everything for him.
Why JUST BE KIND Shop now sells Fleetful Recipe Kits and Umameo Treat Packs
When I first started promoting vegan dog food in 2019, I used to make up ‘Umameo treats’ (named after the highly processed ‘Boneo’ treats that all the vet practices I worked at used to have on the counter for visiting dogs!) SO many dogs suffer from intolerances and I realised that these homemade vegan Umameo treats were ideal in that they had no wheat, no animal products and I do remember…dogs in the consulting room just LOVED them! They are made from a combination of hemp protein and mixed with tahini paste and then baked – irresistible to dogs and highly nutritious!
I would diligently roll these into shapes – hearts or paws and even though it took me hours to make, I so badly wanted pet owners to see how much their dogs could love vegan food. This had to stop as the act of baking and moulding in our small kitchen, and then packaging and posting was taking up so much of my precious time and stopping me from promoting plant-based food,,,,but we all have to start our passions from somewhere in our kitchen!
The lovely Holly from Fleetful took over the Umameo treat side of the business and although she doesn’t make up the treats, she sells the packs of highly nutritious proteins to make up the same delicious Umameos. It made perfect sense to add all her products – her delicious easy to make recipe kits as well as her protein packs to the JUST BE KIND shop. We had an Instagram live which we recorded about the addition of Fleetful products to the JUST BE KIND shop. It explains more about my choices for the shop if you wanted to have a listen and meet the lovely Holly.
“As a vet, I believe in a kinder, healthier way to feed our pets that does no damage to our environment, harms no animals and uses fresh, healthy plant-based ingredients for a balanced and delicious diet”
Arielle Vegan Vet
“If nobody changes then nothing changes but if somebody changes then everything changes!”
Arielle Vegan Vet
Random Acts Of Kindness
As we all get so caught up in buying gifts at this time for our loved ones, have you ever given an anonymous gift to someone where you expect nothing in return?
The Strong Protect The Weak
What a perfect tagline for the business of an amazing couple who started a gymwear business Vegan Muscle
Plant-Based Expo – what an experience!
The new Wainwright’s Pets At Home plant-based food that launched this year, is one of their biggest sellers – hurrah and what a victory for plant-based feeding of dogs!
Why we sell Omega 3 Algae oil
Did you know, for every bottle or tub of Vegetology Omega 3 that’s sold, the lives of 50 fish are spared?
We dream the same dream, we want the same things
Rishi Sunak hiring vegan Meera Vadher as head of green policy and Just be Kind growing – dreams do come true!
Canela loves Hownd and we have great news for her….
We have Hownd tinned food back in stock with extra nutritious ingredients for your dog!
Dr Arielle gives a passionate talk at London Vet Show!
Such positivity surrounding plant-based feeding of dogs for the first time at the London Vet Show!
Vegan Vet talks at Vegfest
I listened to a talk given by the inspiring Prof Knight and I felt so privileged to be able to give a talk too and share my knowledge and experiences with like-minded people
More published evidence by top vet nutritionist
Specialist Vet Nutritionist Dr Mike Davies has published yet further evidence that dogs on a vegan diet showed improvement in coat glossiness, dandruff, itchiness, anxiety……..
TV Presenter Alexis Conran Feeds His Own Dog Vegan Food
“Hi Arielle Lovely to hear from you. Gelmer is pretty much meat-free 80% of the time and this keeps him very happy”
Fresh Vegan Dog Food DoGood Feature On TV!
Yet how disappointed I was that health and vegan dog food were not supported Read more here….
Prof Andrew Knight Interview
Vegan vet Arielle interviews Prof Andrew Knight and is a little starstruck!
