We can all connect with this and I know that the loss of our pets have also deeply affected me. This programme and his words prompted me to action. I have always held Chris Packham in such high regard with everything that he stands for, so I sent him some top quality vegan food food to try on Sid and Nancy who I knew were raw fed even though Chris is a staunch vegan.
When he replied with this e-mail “Arielle
Thanks for the package
We’ve tried the tins and both of the very picky poodles wolfed it down! Makes a change!
We will try the rest now we’ve done the photo
Thank you
Best Chris” and he published the photo to all his social media accounts; I don’t think he realised what an enormous environmental impact he would have!
Suddenly we had SO many dogs wanting to try plant-based and keen to transition and let their own dogs try the food that Sid and Nancy ‘wolfed down’.
THE BIGGEST IMPACT THOUGH, IS ONE FAMILY WHO TRANSITIONED THEIR DOGS TO JUST BE KIND PRODUCTS HAVING READ CHRIS PACKHAM’S POST, AND THEY WERE SO IMPRESSED WITH THE DIFFERENCE THAT JUST BE KIND FOODS MADE TO THE HEALTH OF THEIR DOG BENJI AND THE WIDER ETHICAL VISION THAT WE HAVE AS A BUSINESS, THAT THEY BUILT AN ENTIRELY NEW WEBSITE FOR JUST BE KIND!!!
WE COULDN’T BE MORE GRATEFUL AS THIS NEW WEBSITE HAS ALLOWED US THE REACH SO MANY MORE PEOPLE AND HAVE AN EVER GREATER IMPACT FOR ALL OF OUR ANIMALS!

Shown below are some of the dogs who signed up for our top sample boxes in just 24 hours after Chris Packham’s post!! If these loved dogs transition to plant based and stick with it over their lifetime, the saving of animal life and the reduction in environmental impact from them being 100% meat-based (and many raw fed) to now being plant-based is enormous! (and we haven’t even touched on the impact that these dogs going plant-based would have on their health:)
A message of hope
It’s a reminder for us all that giant leaps often start with small steps
Game Changers Changing Dog Food
FINALLY WE HAVE SCIENCE TO PROVE THAT EATING WHAT WE FEED THESE ANIMALS IS FAR HEALTHIER FOR US THAN FEEDING OFF THEIR MUSCLE!!
Mars petfood said to be developing a meat-free pet food!
I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!
The life of a dairy cow
This may be one of the hardest posts I will ever write but as a vet, a mother and now a vegan, I feel that everyone has a right to know about the life of a dairy cow
Ruff goes on holiday!
The joy you feel on holiday with your pets who are enjoying themselves is immense
The most delicious date loaf ever
I looked up a recipe online as I was concerned that maybe I wouldn’t be able to enjoy a delicious date loaf again now that I am vegan…..how wrong I was!

































