As we sat to eat our family christmas meal with 50% of our family feasting on a delicious vegan meal and 50% of our family eating the traditional turkey meat, we listened to the Queen’s speech and felt very uplifted.

Her message offered one of hope with a hint at the passionate Greta Thunberg. The Queen said in her message: ‘The challenges many people face today may be different to those once faced by my generation, but I have been struck by how new generations have brought a similar sense of purpose to issues such as protecting our environment and our climate.’

She also mentioned the 50th anniversary of the moon landing where her words to this were – ‘It’s a reminder for us all that giant leaps often start with small steps.’

Greta Thunberg and her 2 dogs at christmas
This remains the ethos behind our homemade vegan dog food. These small steps transitioning our dogs to a healthier, more ethical and sustainable plant-based diet in non-plastic packaging can lead to giant leaps in the future of our pet’s and our planet’s health.

This is the first year that we have sat down to a family christmas with our little dog Ruff eating a vegan diet and my first christmas as a vegan vet. I can honestly say that I did not feel in anyway deprived and I certainly missed nothing animal-based as there is SO much out there to eat that is healthy and sustainable and kind.

Ruff was treated to a new bed and new feeding bowl and he too looked as content as always with the shiniest coat we have ever seen him having, so as a family we are even more convinced that feeding the pure plant-based diet to our little Ruff is the correct decision all round!

just be kind vegan dogs
Never use the word VEGAN!

Never use the word VEGAN!

Only by convincing vets that it is the way forward, will we together have any success as plant-based feeders of ensuring that it becomes a very viable and superior option to feeding our dogs

Just Be Kind Dog Food Ltd
Stapleford Estate Saxby Road
Melton Mowbray LE14 2SB
Reg No: GB208RO 2162
LCC Trading Standards Service