READ ABOUT SOME AMAZING DOGS THAT HAVE TRANSITIONED TO A PLANT-BASED DIET SUCCESSFULLY WITH SOME LIFE-CHANGING TRANSFORMATIONS
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We are a family with a social conscience seeking the best food for our own family dog Ruff
Just like all you pet lovers out there; we love our little dog Ruff more than we can begin to describe – he makes our lives richer everyday with his overwhelming desire to just be our friend and make us happy.

Vegan vet Arielle and family with Ruff before local park run
We are a small family business with Mum Arielle a vegan vet, Dad a vet and our children are a vegan pharmacist, a physiologist and body builder, a vegan medical student and our youngest is a paramedic student, and a vegan, all with a desire to make the world a better place for all of us.
Our aims are ultimately for one of kindness
Kindness towards our own pets – feeding them the healthiest balance of sustainable tasty plant-based food that we can all lovingly prepare in our own kitchens with our trusting pets watching us
Kindness towards the animals we love so much – I still turn away in shame when I am driving and I see trucks carrying animals with their snouts reaching for the air vents as I remember that traumatising day as a young vet student when we had to visit an abattoir and witness the horrors of mass killing to satisfy our human greed for meat
Kindness towards our future – supporting small businesses that promote sustainability and generosity, not being tempted by the flashy advertising of large corporates who compete on a global scale for financial success and rarely prioritise kindness in their goals
Kindness towards our planet – ensuring that we use as little plastic as possible and find viable alternatives to protect our oceans, as well as feeding our pets and ourselves a plant-based diet to stop the destruction of land used for intensive animal and fish farming
Kindness towards each other – the greatest fulfillment I receive as a vet is when I work as a GP vet for the PDSA charity dealing with people whose pets are their lives – the personal reward I receive is massive compared to the financial reward
Kindness towards our environment – ensuring we have clean, healthy parks to walk our pets and hear the birdsong – simple, natural, mindful pleasures. We show how the choice of foods we feed our pets can affect our planet’s health.
AS A FAMILY RUN BUSINESS, HAVE WE FOUND A WAY TO FEED OUR OWN DOG A HEALTHY SUSTAINABLE DIET THAT YOU CAN MAKE AT HOME AND WON’T COST THE EARTH AND IS 100% BALANCED AND DELICIOUS?
YES!
Follow our delicious vegan dog food journey here
We just need to stop eating animals
As a small business, we will do all we can to continue to promote the nourishment of our pets with wholesome, clean and nutritious plant-based foods that hold no dangers of causing a second pandemic.
Interview with Dr Ernie Ward
So if you’re concerned about your pet food safety, let’s go plant-based. If you’re concerned about the carbon pawprint of your pet, then let’s go plant-based. If you’re concerned about your pet….
Barney loves his snuffle blanket
This snuffle blanket is ideal mental stimulation for dogs
See how much Marvin and Pedro like their food
Marvin was picked up as a stray by a local dog pound and the front leg was badly injured, they think he had been hit by a car
We support Donn and Río
Donn has pulled the pack off the counter before I could even start preparing them, and ate half of it as is!
The benefits of coconut oil
Lauric acid is responsible for many of coconut oil’s health benefits including its immune-supporting, antibacterial, antifungal, and antiviral properties


















