I have had the pleasure of meeting both Melissa and Steve before when I spoke about how veganism and kindness were so inextricably linked at the Apollo theatre in April, and they came to listen to my talk. They were feeding their much-loved chocolate brown Labrador Bear a plant-based diet with help from the Just be Kind site, and they had just embarked on their journey of starting a vegan business with Vegan Muscle Gymwear.
They are a couple that I feel so happy to have met twice as goodness and kindness just radiates from both of them! They had their very first stand for their gymwwear business at the recent Vegfest in London and I was thrilled to meet them yet again. They are both the muscliest people that I have had the pleasure of being photographed with (apart from when I hugged James Wilks from Gamechangers fame🙂 Both proof of the power of health when on a 100% plant-based diet!
They live their new business tagline THE STRONG PROTECT THE WEAK. They chose to rescue battery chickens just a few months ago. They built an entire construction in their garden to house them, while still allowing them room to be free range. I was fascinated with their story of how these tortured hens arrived having never seen daylight or space or grass before (see the video below), and how they now had the most wonderful routine now of looking out for each other.
Steve told me how he watches them in the evening going into their roost one by one. He knows them all by name. They would enter alone, sing a little song, check that it was safe and then settle down for the night. The next hen would follow, enter, sing a little song, and settle for the night…and each one would do the same ritual every night! I LOVED hearing this. Perfect chicken behaviour as they work together to protect each other, but with the careful support and attention of this dedicated couple, they are now leading the happiest of lives:)
How we love this short video they sent us of their darling Bear…..we all agree with him hugely!!

“As a vet, I believe in a kinder, healthier way to feed our pets that does no damage to our environment, harms no animals and uses fresh, healthy plant-based ingredients for a balanced and delicious diet”
Arielle Vegan Vet
“If nobody changes then nothing changes but if somebody changes then everything changes!”
Arielle Vegan Vet

Celebrities choose vegan dog food
Lewis Hamilton speaks only of the health benefits to his dog Roscoe – he is not endorsing any products
New Scientist Publishes Article About Vegan Dogs
Yet again, we have proof that we are now entering a world of positive change for plant-based diets in our pets,
Our Plant-Based Dog Nutrition Course Launches!
“I have also signed up for your Plant-Based Dog Nutrition Course – it is so interesting and informative, I’m buzzing!”
Do you know what this striking animal is?
The maned wolf really blows the theory of our pet dogs needing meat in their diet completely out the water
The winds of change
I feel that we are all about to fast forward into a world that we care about far more deeply than ever before
From Controversy To Front Page Tabloid News
Look just how far vegan dog food diets have come in 10 months – what a positive turnaround!
Vegan Dog Food Panel Discussion
“You were both so eloquent and knowledgeable. It gives me such hope for the future and for the growth in this particular market”
Highs and lows of a scorching July
I have personally found this month both extremely challenging and overwhelmingly rewarding as JUST BE KIND is able to expand
Pets At Home sell plant-based dog food!
Wainwrights is Pets at Home own brand, and this week they launched a plant-based food throughout all their stores - both tinned and dry food. Read our full review of it here....
Vegan Campout
We were lucky enough to attend Vegan campout this year along with thousands of like-minded people
What about DCM with vegan dog food?
The Vet Times published these very important findings on the front page of the July issue of the Vet Times magazine
Has Brexit caused an increase in vegan dogs?
Read article published in May issue of Vet Record about the new EU regulations and taking dog food to the EU