We can all connect with this and I know that the loss of our pets have also deeply affected me. This programme and his words prompted me to action. I have always held Chris Packham in such high regard with everything that he stands for, so I sent him some top quality vegan food food to try on Sid and Nancy who I knew were raw fed even though Chris is a staunch vegan.
When he replied with this e-mail “Arielle
Thanks for the package
We’ve tried the tins and both of the very picky poodles wolfed it down! Makes a change!
We will try the rest now we’ve done the photo
Thank you
Best Chris” and he published the photo to all his social media accounts; I don’t think he realised what an enormous environmental impact he would have!
Suddenly we had SO many dogs wanting to try plant-based and keen to transition and let their own dogs try the food that Sid and Nancy ‘wolfed down’.
THE BIGGEST IMPACT THOUGH, IS ONE FAMILY WHO TRANSITIONED THEIR DOGS TO JUST BE KIND PRODUCTS HAVING READ CHRIS PACKHAM’S POST, AND THEY WERE SO IMPRESSED WITH THE DIFFERENCE THAT JUST BE KIND FOODS MADE TO THE HEALTH OF THEIR DOG BENJI AND THE WIDER ETHICAL VISION THAT WE HAVE AS A BUSINESS, THAT THEY BUILT AN ENTIRELY NEW WEBSITE FOR JUST BE KIND!!!
WE COULDN’T BE MORE GRATEFUL AS THIS NEW WEBSITE HAS ALLOWED US THE REACH SO MANY MORE PEOPLE AND HAVE AN EVER GREATER IMPACT FOR ALL OF OUR ANIMALS!

Shown below are some of the dogs who signed up for our top sample boxes in just 24 hours after Chris Packham’s post!! If these loved dogs transition to plant based and stick with it over their lifetime, the saving of animal life and the reduction in environmental impact from them being 100% meat-based (and many raw fed) to now being plant-based is enormous! (and we haven’t even touched on the impact that these dogs going plant-based would have on their health:)
We just need to stop eating animals
As a small business, we will do all we can to continue to promote the nourishment of our pets with wholesome, clean and nutritious plant-based foods that hold no dangers of causing a second pandemic.
Interview with Dr Ernie Ward
So if you’re concerned about your pet food safety, let’s go plant-based. If you’re concerned about the carbon pawprint of your pet, then let’s go plant-based. If you’re concerned about your pet….
Barney loves his snuffle blanket
This snuffle blanket is ideal mental stimulation for dogs
Bea climbed onto the sofa for the first time in over a year!
When we read this review, we felt quite emotional as the difference in Bea after only a month on a plant-based diet is remarkable
See how much Marvin and Pedro like their food
Marvin was picked up as a stray by a local dog pound and the front leg was badly injured, they think he had been hit by a car
We support Donn and Río
Donn has pulled the pack off the counter before I could even start preparing them, and ate half of it as is!

































