We can all connect with this and I know that the loss of our pets have also deeply affected me. This programme and his words prompted me to action. I have always held Chris Packham in such high regard with everything that he stands for, so I sent him some top quality vegan food food to try on Sid and Nancy who I knew were raw fed even though Chris is a staunch vegan.
When he replied with this e-mail “Arielle
Thanks for the package
We’ve tried the tins and both of the very picky poodles wolfed it down! Makes a change!
We will try the rest now we’ve done the photo
Thank you
Best Chris” and he published the photo to all his social media accounts; I don’t think he realised what an enormous environmental impact he would have!
Suddenly we had SO many dogs wanting to try plant-based and keen to transition and let their own dogs try the food that Sid and Nancy ‘wolfed down’.
THE BIGGEST IMPACT THOUGH, IS ONE FAMILY WHO TRANSITIONED THEIR DOGS TO JUST BE KIND PRODUCTS HAVING READ CHRIS PACKHAM’S POST, AND THEY WERE SO IMPRESSED WITH THE DIFFERENCE THAT JUST BE KIND FOODS MADE TO THE HEALTH OF THEIR DOG BENJI AND THE WIDER ETHICAL VISION THAT WE HAVE AS A BUSINESS, THAT THEY BUILT AN ENTIRELY NEW WEBSITE FOR JUST BE KIND!!!
WE COULDN’T BE MORE GRATEFUL AS THIS NEW WEBSITE HAS ALLOWED US THE REACH SO MANY MORE PEOPLE AND HAVE AN EVER GREATER IMPACT FOR ALL OF OUR ANIMALS!

Shown below are some of the dogs who signed up for our top sample boxes in just 24 hours after Chris Packham’s post!! If these loved dogs transition to plant based and stick with it over their lifetime, the saving of animal life and the reduction in environmental impact from them being 100% meat-based (and many raw fed) to now being plant-based is enormous! (and we haven’t even touched on the impact that these dogs going plant-based would have on their health:)
Siberian Husky Akira thrives as an active dog on a vegan diet
Akira and his Irish Terrier friend Ted are proof of a healthy active lifestyle enhanced by the benefits of eating a balanced plant-based diet
Fontaine was promised salmon and rice!
Always check dog food labels as the food only contained 5% salmon while vegan dog food contains 100% nutritious plants!
Arielle at the Zero Waste Shop
Lucy gives us such enormous hope for the future with everything that she is doing!
The first published proof of the benefits of plant-based in working dogs
All dogs remained in excellent physical condition with normal blood results throughout with no signs of anaemia at all!
Royal Canin, Mars, Purina and Vegan Dog Food
Royal Canin aims to be carbon neutral by 2025 and Mars and Purina invest in vegan dog food
Mac the Shepsky just stopped eating
Mac the Shepsky’s entire relationship with food changed when he went onto plant-based dog food diet from a raw diet

































