As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!
This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.
According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2 million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December 2019
Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. These ingredients are healthy and sustainable so we hope that Wild Earth arrives in the UK soon!
We dream the same dream, we want the same things
Rishi Sunak hiring vegan Meera Vadher as head of green policy and Just be Kind growing – dreams do come true!
Canela loves Hownd and we have great news for her….
We have Hownd tinned food back in stock with extra nutritious ingredients for your dog!
Dr Arielle gives a passionate talk at London Vet Show!
Such positivity surrounding plant-based feeding of dogs for the first time at the London Vet Show!
Vegan Vet talks at Vegfest
I listened to a talk given by the inspiring Prof Knight and I felt so privileged to be able to give a talk too and share my knowledge and experiences with like-minded people
Little Leo shocked his vets
What a little darling Leo the Pomeranian is! His story is a simple one that is echoed by all of us and spoken by his Dad
Jackson has lumps and bumps
What do those lumps mean in our dog and when do we know if a fatty lump is something to be worried about?
What is an Empath?
About 1 in 5 people is an empath with a higher amount of empaths noticed amongst the caring professions
VegFest Amazing Line-up!
We couldn’t be more excited about this year’s line-up for VegFest at London Olympia 12th and 13th November 2022
More published evidence by top vet nutritionist
Specialist Vet Nutritionist Dr Mike Davies has published yet further evidence that dogs on a vegan diet showed improvement in coat glossiness, dandruff, itchiness, anxiety……..
Family of 12 dogs transitioned from raw to vegan food
“Thanks to the Teleconsults with you specifically for Paddy, he is nothing short of a ‘miracle’!”
TV Presenter Alexis Conran Feeds His Own Dog Vegan Food
“Hi Arielle Lovely to hear from you. Gelmer is pretty much meat-free 80% of the time and this keeps him very happy”
Nora started life as a terrified rescue
“She runs around like a giddy kipper on her walks, seems so much better in her mood (happy and excitable), and her coat looks amazing!”
