We can all connect with this and I know that the loss of our pets have also deeply affected me. This programme and his words prompted me to action. I have always held Chris Packham in such high regard with everything that he stands for, so I sent him some top quality vegan food food to try on Sid and Nancy who I knew were raw fed even though Chris is a staunch vegan.
When he replied with this e-mail “Arielle
Thanks for the package
We’ve tried the tins and both of the very picky poodles wolfed it down! Makes a change!
We will try the rest now we’ve done the photo
Thank you
Best Chris” and he published the photo to all his social media accounts; I don’t think he realised what an enormous environmental impact he would have!
Suddenly we had SO many dogs wanting to try plant-based and keen to transition and let their own dogs try the food that Sid and Nancy ‘wolfed down’.
THE BIGGEST IMPACT THOUGH, IS ONE FAMILY WHO TRANSITIONED THEIR DOGS TO JUST BE KIND PRODUCTS HAVING READ CHRIS PACKHAM’S POST, AND THEY WERE SO IMPRESSED WITH THE DIFFERENCE THAT JUST BE KIND FOODS MADE TO THE HEALTH OF THEIR DOG BENJI AND THE WIDER ETHICAL VISION THAT WE HAVE AS A BUSINESS, THAT THEY BUILT AN ENTIRELY NEW WEBSITE FOR JUST BE KIND!!!
WE COULDN’T BE MORE GRATEFUL AS THIS NEW WEBSITE HAS ALLOWED US THE REACH SO MANY MORE PEOPLE AND HAVE AN EVER GREATER IMPACT FOR ALL OF OUR ANIMALS!

Shown below are some of the dogs who signed up for our top sample boxes in just 24 hours after Chris Packham’s post!! If these loved dogs transition to plant based and stick with it over their lifetime, the saving of animal life and the reduction in environmental impact from them being 100% meat-based (and many raw fed) to now being plant-based is enormous! (and we haven’t even touched on the impact that these dogs going plant-based would have on their health:)
Supermarket shelves could run out of dog food – Hurrah!
Edgard & Cooper joining forces with Deliciously Ella, new Omni wet food, new oven-bake dry food from The Pack, Butternut Box plant-based sales soaring, Scrumbles on shelves in Sainsbury!
Pain reduced in just 3 days with GOLD DUST!
Inca seems to have more energy, there is a lot less stiffness in her hips (the main issue for her joints) and able to move more freely. I simply cannot believe this!
Louise’s fur finally grew back!
“Thank you for saving Louise” – Linda Dundee
See how palatable GOLD DUST is for your dog!
Our little Ruff absolutely loves the taste and smell of GOLD DUST – watch the video!
Why our dogs should NOT be eating pork or fish
The dangers of bioaccumulation of toxins could be harmful to our pets
19 year old Ruby walked again
I gave Ruby some Boswellia that I had in the cupboard, and I am amazed that she stood up and walked today for the first time in a long time

































