We can all connect with this and I know that the loss of our pets have also deeply affected me. This programme and his words prompted me to action. I have always held Chris Packham in such high regard with everything that he stands for, so I sent him some top quality vegan food food to try on Sid and Nancy who I knew were raw fed even though Chris is a staunch vegan.
When he replied with this e-mail “Arielle
Thanks for the package
We’ve tried the tins and both of the very picky poodles wolfed it down! Makes a change!
We will try the rest now we’ve done the photo
Thank you
Best Chris” and he published the photo to all his social media accounts; I don’t think he realised what an enormous environmental impact he would have!
Suddenly we had SO many dogs wanting to try plant-based and keen to transition and let their own dogs try the food that Sid and Nancy ‘wolfed down’.
THE BIGGEST IMPACT THOUGH, IS ONE FAMILY WHO TRANSITIONED THEIR DOGS TO JUST BE KIND PRODUCTS HAVING READ CHRIS PACKHAM’S POST, AND THEY WERE SO IMPRESSED WITH THE DIFFERENCE THAT JUST BE KIND FOODS MADE TO THE HEALTH OF THEIR DOG BENJI AND THE WIDER ETHICAL VISION THAT WE HAVE AS A BUSINESS, THAT THEY BUILT AN ENTIRELY NEW WEBSITE FOR JUST BE KIND!!!
WE COULDN’T BE MORE GRATEFUL AS THIS NEW WEBSITE HAS ALLOWED US THE REACH SO MANY MORE PEOPLE AND HAVE AN EVER GREATER IMPACT FOR ALL OF OUR ANIMALS!

Shown below are some of the dogs who signed up for our top sample boxes in just 24 hours after Chris Packham’s post!! If these loved dogs transition to plant based and stick with it over their lifetime, the saving of animal life and the reduction in environmental impact from them being 100% meat-based (and many raw fed) to now being plant-based is enormous! (and we haven’t even touched on the impact that these dogs going plant-based would have on their health:)
“If abattoirs had glass walls, everyone would be a vegetarian” – Paul McCartney
Sir Paul Mc Cartney is definitely a vegan and we commend him for it
Chris Packham is our Veganuary Ambassador
We are thrilled as a family to have Chris try our protein pack and Umami Recipe on his Poodles Sid and Nancy!
Esther the Wonder Pig
This is a picture of a sixteen year old girl that is under more pressure than any of us can likely even fathom, enjoying a quiet day with a pig she loves, with cupcakes and a smile on their faces
An Emotional Day
As a vet, I experienced an emotional rollercoaster of a day and for the first time in my 25 years as a vet; I crumbled into a crying mess
Shouldn’t we all eat what we feed our chickens?
When it comes to sustainability in our food choices to ensure a future for both ourselves and the animals around us, the proof is out there that a plant-based diet is the healthiest
Get rid of the dog!
The contestants had no idea that the family dog, fed two predominantly animal meat-based meals a day, was contributing to more carbon emissions that either the car or the human family meals!

































