A few years back, an episode of the quiz show we all love – QI, contestants were shown a photo of a typical happy family with 2 children, a car and a dog. *

The host Sandy Toksvig asked “What could this family do to reduce their carbon footprint?”

The contestant’s answers were “Get rid of the car” = WRONG ANSWER

The correct answer was “Get rid the dog!”

Westie on table licking his nose

The contestants had no idea that the family dog, fed two predominantly animal meat-based meals a day, was contributing to more carbon emissions that either the car or the human family meals!

As animal lovers and knowing the importance of our pets in our modern lives; getting rid of the dog is definitely not an option to any of us. We are however running out of solutions to the global crisis of reducing our carbon emissions, so as vets and animal lovers and as a concerned family; we offer a perfect solution – feed your dogs a plant based diet!

The information offered on this site sets out to prove that a balanced plant-based meat free diet is not only going to help the environment; but it offers a far healthier lifestyle for your pet (and for you the owner).

* Chapter 2 How Pet Food is Destroying the World The Clean Pet Food Revolution

just be kind vegan dogs
Never use the word VEGAN!

Never use the word VEGAN!

Only by convincing vets that it is the way forward, will we together have any success as plant-based feeders of ensuring that it becomes a very viable and superior option to feeding our dogs

Just Be Kind Dog Food Ltd
Stapleford Estate Saxby Road
Melton Mowbray LE14 2SB
Reg No: GB208RO 2162
LCC Trading Standards Service