We can all connect with this and I know that the loss of our pets have also deeply affected me. This programme and his words prompted me to action. I have always held Chris Packham in such high regard with everything that he stands for, so I sent him some top quality vegan food food to try on Sid and Nancy who I knew were raw fed even though Chris is a staunch vegan.
When he replied with this e-mail “Arielle
Thanks for the package
We’ve tried the tins and both of the very picky poodles wolfed it down! Makes a change!
We will try the rest now we’ve done the photo
Thank you
Best Chris” and he published the photo to all his social media accounts; I don’t think he realised what an enormous environmental impact he would have!
Suddenly we had SO many dogs wanting to try plant-based and keen to transition and let their own dogs try the food that Sid and Nancy ‘wolfed down’.
THE BIGGEST IMPACT THOUGH, IS ONE FAMILY WHO TRANSITIONED THEIR DOGS TO JUST BE KIND PRODUCTS HAVING READ CHRIS PACKHAM’S POST, AND THEY WERE SO IMPRESSED WITH THE DIFFERENCE THAT JUST BE KIND FOODS MADE TO THE HEALTH OF THEIR DOG BENJI AND THE WIDER ETHICAL VISION THAT WE HAVE AS A BUSINESS, THAT THEY BUILT AN ENTIRELY NEW WEBSITE FOR JUST BE KIND!!!
WE COULDN’T BE MORE GRATEFUL AS THIS NEW WEBSITE HAS ALLOWED US THE REACH SO MANY MORE PEOPLE AND HAVE AN EVER GREATER IMPACT FOR ALL OF OUR ANIMALS!

Shown below are some of the dogs who signed up for our top sample boxes in just 24 hours after Chris Packham’s post!! If these loved dogs transition to plant based and stick with it over their lifetime, the saving of animal life and the reduction in environmental impact from them being 100% meat-based (and many raw fed) to now being plant-based is enormous! (and we haven’t even touched on the impact that these dogs going plant-based would have on their health:)
The Strong Protect The Weak
What a perfect tagline for the business of an amazing couple who started a gymwear business Vegan Muscle
Plant-Based Expo – what an experience!
The new Wainwright’s Pets At Home plant-based food that launched this year, is one of their biggest sellers – hurrah and what a victory for plant-based feeding of dogs!
Hunny the Viszla had severe diarrhoea
My husband just said to me this morning – I cannot believe how well Hunny is. Her coat is better, she has more energy and she is a happier pup
Why we sell Omega 3 Algae oil
Did you know, for every bottle or tub of Vegetology Omega 3 that’s sold, the lives of 50 fish are spared?
We dream the same dream, we want the same things
Rishi Sunak hiring vegan Meera Vadher as head of green policy and Just be Kind growing – dreams do come true!
Canela loves Hownd and we have great news for her….
We have Hownd tinned food back in stock with extra nutritious ingredients for your dog!

































