As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!
This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.
According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2 million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December 2019
Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. These ingredients are healthy and sustainable so we hope that Wild Earth arrives in the UK soon!
We are NOT increasing our prices!
We are just SO pleased to say that we will not be increasing any of our prices until spring and we are here to fully support you with feeding your dog a nutritionally sound and delicious plant-based diet!
The Value of Vet Nurses
Vet Times Vet Nurse calendar features Dogs Go Plant-Based and Just be Kind Vegan Dog Food to start the year!
Legumes NO longer seen as a cause of DCM!
Peas and legumes are now no longer implicated as being a possible cause of DCM in dogs as no further cases are being noticed…vegan dog food is safe and healthy for your dog!
Vegan Dog Food Success!
She keeps coming back to her Green Crunch every meal. She also has changed temperament – she is calmer overall – and has a lovely soft coat. Her poos are much less horrible smelling!
The importance of weight loss for us and our dogs
I have to confess I am lighter than I’ve ever been now that I follow a low FODMAP vegan wholefood diet – hoorah – I am eating exactly the same foods as Ruff!!
So much success for VEGAN DOG FOOD!
As we end another year and all reflect on what has been in the last 12 months, I can only stay so enormously positive for what lies ahead with us and feeding our dogs plant-based!
Random Acts Of Kindness
As we all get so caught up in buying gifts at this time for our loved ones, have you ever given an anonymous gift to someone where you expect nothing in return?
My Vegan Journey
The implications on my health of following a low FODMAP gluten free vegan diet have been astounding!
The Strong Protect The Weak
What a perfect tagline for the business of an amazing couple who started a gymwear business Vegan Muscle
Plant-Based Expo – what an experience!
The new Wainwright’s Pets At Home plant-based food that launched this year, is one of their biggest sellers – hurrah and what a victory for plant-based feeding of dogs!
Hunny the Viszla had severe diarrhoea
My husband just said to me this morning – I cannot believe how well Hunny is. Her coat is better, she has more energy and she is a happier pup
Why we sell Omega 3 Algae oil
Did you know, for every bottle or tub of Vegetology Omega 3 that’s sold, the lives of 50 fish are spared?















