READ ABOUT SOME AMAZING DOGS THAT HAVE TRANSITIONED TO A PLANT-BASED DIET SUCCESSFULLY WITH SOME LIFE-CHANGING TRANSFORMATIONS
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We are a family with a social conscience seeking the best food for our own family dog Ruff
Just like all you pet lovers out there; we love our little dog Ruff more than we can begin to describe – he makes our lives richer everyday with his overwhelming desire to just be our friend and make us happy.

Vegan vet Arielle and family with Ruff before local park run
We are a small family business with Mum Arielle a vegan vet, Dad a vet and our children are a vegan pharmacist, a physiologist and body builder, a vegan medical student and our youngest is a paramedic student, and a vegan, all with a desire to make the world a better place for all of us.
Our aims are ultimately for one of kindness
Kindness towards our own pets – feeding them the healthiest balance of sustainable tasty plant-based food that we can all lovingly prepare in our own kitchens with our trusting pets watching us
Kindness towards the animals we love so much – I still turn away in shame when I am driving and I see trucks carrying animals with their snouts reaching for the air vents as I remember that traumatising day as a young vet student when we had to visit an abattoir and witness the horrors of mass killing to satisfy our human greed for meat
Kindness towards our future – supporting small businesses that promote sustainability and generosity, not being tempted by the flashy advertising of large corporates who compete on a global scale for financial success and rarely prioritise kindness in their goals
Kindness towards our planet – ensuring that we use as little plastic as possible and find viable alternatives to protect our oceans, as well as feeding our pets and ourselves a plant-based diet to stop the destruction of land used for intensive animal and fish farming
Kindness towards each other – the greatest fulfillment I receive as a vet is when I work as a GP vet for the PDSA charity dealing with people whose pets are their lives – the personal reward I receive is massive compared to the financial reward
Kindness towards our environment – ensuring we have clean, healthy parks to walk our pets and hear the birdsong – simple, natural, mindful pleasures. We show how the choice of foods we feed our pets can affect our planet’s health.
AS A FAMILY RUN BUSINESS, HAVE WE FOUND A WAY TO FEED OUR OWN DOG A HEALTHY SUSTAINABLE DIET THAT YOU CAN MAKE AT HOME AND WON’T COST THE EARTH AND IS 100% BALANCED AND DELICIOUS?
YES!
Follow our delicious vegan dog food journey here
I believe in doing it properly
The word is out now that dogs can be fed a vegan/vegetarian diet and the discussion has started
Moopy and his anal glands!
Anal gland problems are very common and can be very distressing if not treated correctly
Do we need to worry about DCM with a legume rich diet?
DCM or dilated cardiomyopathy is one of the biggest concerns to most owners feeding their dogs a 100% plant-based diet
Bruno and Ruby are thrilled that we now sell 10kg Solo Vegetal!
We are so excited to announce that we now stock big shiny 10kg Solo Vegetal bags!
Cancer and plant-based dogs
We asked the top vet oncologist in the country for her opinion on whether a vegan diet could protect our dogs from cancer
We feature on BBC Live!
The more we feature and spread our message, the greater the impact we will have with promoting the healthiest and certainly the kindest way to feed our pets today and in the future!


















