READ ABOUT SOME AMAZING DOGS THAT HAVE TRANSITIONED TO A PLANT-BASED DIET SUCCESSFULLY WITH SOME LIFE-CHANGING TRANSFORMATIONS
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We are a family with a social conscience seeking the best food for our own family dog Ruff
Just like all you pet lovers out there; we love our little dog Ruff more than we can begin to describe – he makes our lives richer everyday with his overwhelming desire to just be our friend and make us happy.

Vegan vet Arielle and family with Ruff before local park run
We are a small family business with Mum Arielle a vegan vet, Dad a vet and our children are a vegan pharmacist, a physiologist and body builder, a vegan medical student and our youngest is a paramedic student, and a vegan, all with a desire to make the world a better place for all of us.
Our aims are ultimately for one of kindness
Kindness towards our own pets – feeding them the healthiest balance of sustainable tasty plant-based food that we can all lovingly prepare in our own kitchens with our trusting pets watching us
Kindness towards the animals we love so much – I still turn away in shame when I am driving and I see trucks carrying animals with their snouts reaching for the air vents as I remember that traumatising day as a young vet student when we had to visit an abattoir and witness the horrors of mass killing to satisfy our human greed for meat
Kindness towards our future – supporting small businesses that promote sustainability and generosity, not being tempted by the flashy advertising of large corporates who compete on a global scale for financial success and rarely prioritise kindness in their goals
Kindness towards our planet – ensuring that we use as little plastic as possible and find viable alternatives to protect our oceans, as well as feeding our pets and ourselves a plant-based diet to stop the destruction of land used for intensive animal and fish farming
Kindness towards each other – the greatest fulfillment I receive as a vet is when I work as a GP vet for the PDSA charity dealing with people whose pets are their lives – the personal reward I receive is massive compared to the financial reward
Kindness towards our environment – ensuring we have clean, healthy parks to walk our pets and hear the birdsong – simple, natural, mindful pleasures. We show how the choice of foods we feed our pets can affect our planet’s health.
AS A FAMILY RUN BUSINESS, HAVE WE FOUND A WAY TO FEED OUR OWN DOG A HEALTHY SUSTAINABLE DIET THAT YOU CAN MAKE AT HOME AND WON’T COST THE EARTH AND IS 100% BALANCED AND DELICIOUS?
YES!
Follow our delicious vegan dog food journey here
Pope Francis the Patron Saint of Animals
Pope Francis to ‘every person on Earth’: Be kind to animals
“I feel massively positive – to be vegan now is the easiest thing in the world”
The Guardian features Dr Arielle Griffiths, vegan dog Ruff and other wonderful vegan dog owners
James Wilks Surprises Vegan Vet!!
I would never have released this video……had it not been for an amazing surprise visitor – James Wilks from Gamechangers visiting the UK with his son!!!
Groundbreaking News – Vegan Dog Food Diets The Healthiest!
“The pooled evidence to date indicates that the healthiest and least hazardous dietary choices for dogs, are nutritionally sound vegan diets”
Robust studies needed over the lifetime of a vegan dog’s diet
The changes seen in their pet’s health whilst on a plant-based diet is remarkable and cannot be disputed that it can be quite lifechanging to their health
Are dogs carnivorous wolves that need meat?
The recent craze to feed our dogs more and more meat (raw or cooked) in their diets comes from the untrue conclusion that dogs are carnivores and they need meat


















