We can all connect with this and I know that the loss of our pets have also deeply affected me. This programme and his words prompted me to action. I have always held Chris Packham in such high regard with everything that he stands for, so I sent him some top quality vegan food food to try on Sid and Nancy who I knew were raw fed even though Chris is a staunch vegan.
When he replied with this e-mail “Arielle
Thanks for the package
We’ve tried the tins and both of the very picky poodles wolfed it down! Makes a change!
We will try the rest now we’ve done the photo
Thank you
Best Chris” and he published the photo to all his social media accounts; I don’t think he realised what an enormous environmental impact he would have!
Suddenly we had SO many dogs wanting to try plant-based and keen to transition and let their own dogs try the food that Sid and Nancy ‘wolfed down’.
THE BIGGEST IMPACT THOUGH, IS ONE FAMILY WHO TRANSITIONED THEIR DOGS TO JUST BE KIND PRODUCTS HAVING READ CHRIS PACKHAM’S POST, AND THEY WERE SO IMPRESSED WITH THE DIFFERENCE THAT JUST BE KIND FOODS MADE TO THE HEALTH OF THEIR DOG BENJI AND THE WIDER ETHICAL VISION THAT WE HAVE AS A BUSINESS, THAT THEY BUILT AN ENTIRELY NEW WEBSITE FOR JUST BE KIND!!!
WE COULDN’T BE MORE GRATEFUL AS THIS NEW WEBSITE HAS ALLOWED US THE REACH SO MANY MORE PEOPLE AND HAVE AN EVER GREATER IMPACT FOR ALL OF OUR ANIMALS!

Shown below are some of the dogs who signed up for our top sample boxes in just 24 hours after Chris Packham’s post!! If these loved dogs transition to plant based and stick with it over their lifetime, the saving of animal life and the reduction in environmental impact from them being 100% meat-based (and many raw fed) to now being plant-based is enormous! (and we haven’t even touched on the impact that these dogs going plant-based would have on their health:)
Wispy’s guilty pleasures
We live in a zero carbon house. Wispy seriously offsets our carbon savings!
Wonderful David Attenborough
When our future seems so precarious, we finally have hope for our fragile natural world with the very wise and passionate words of Sir David Attenborough
*The Top 10 Zoonoses In Your Home*
There are cases of dry food or treats (especially the raw hide treats and chews) causing transmission of diseases to people
Fireworks tips for our plant-based dogs
None of us want our dogs to be stressed – there is nothing worse than seeing them anxious and unhappy
Evidence Based Medicine
The meat-based fed control group showed 11 deficiencies while the long-term vegan fed category presented only two deficiencies
Race Against Time
As a vet and a mother and a dog lover, I am passionate about feeding dogs a plant-based diet to support our future

































