Whether you are an athlete or not and you care about your own health, your families’ health, the planet’s health and your pet’s health; the Netflix new sensation documentary – Gamechangers is a must watch!
It finally puts into perspective why we all fall into the trap of believing that lean meat, fish and chicken are good for us and are the only source of protein that is balanced. FINALLY WE HAVE SCIENCE TO PROVE THAT EATING WHAT WE FEED THESE ANIMALS IS FAR HEALTHIER FOR US THAN FEEDING OFF THEIR MUSCLE!!
The other issue that is fascinating in this documentary that almost mirrors the pet food dilemma that we find ourselves in, is the issue where big marketing makes us believe what they know will sell. Even though it has been proven that animal meat is unhealthy for us (and our pets), we are bombarded with big corporate advertising making us believe that we have to feed their food, or even worse, we are made to believe that feeding raw meat is good for our pets!!
The whole ethos behind saving species that are going extinct as shown in the documentary where a passionate wildlife supporter is protecting the white rhino from extinction is what we believe in and support. By decreasing farming practices for livestock (to feed our millions of pets too), we can all play a part in saving animals that may go extinct and not be there for our grandchildren to see.
We do also truly believe that plant based nutrients are far more beneficial than animal muscle as they form the basis of where the animals get all their amino acids, vitamins, minerals and antioxidants from. A plant based diet not just for our own families, but for our extended family members – our pets is the way of the future and needs to be embraced straight away as we want each one of our pets around for as long as possible!

Prof Andrew Knight Interview
Vegan vet Arielle interviews Prof Andrew Knight and is a little starstruck!
Celebrities choose vegan dog food
Lewis Hamilton speaks only of the health benefits to his dog Roscoe – he is not endorsing any products
New Scientist Publishes Article About Vegan Dogs
Yet again, we have proof that we are now entering a world of positive change for plant-based diets in our pets,
Our Plant-Based Dog Nutrition Course Launches!
“I have also signed up for your Plant-Based Dog Nutrition Course – it is so interesting and informative, I’m buzzing!”
Do you know what this striking animal is?
The maned wolf really blows the theory of our pet dogs needing meat in their diet completely out the water
The winds of change
I feel that we are all about to fast forward into a world that we care about far more deeply than ever before
From Controversy To Front Page Tabloid News
Look just how far vegan dog food diets have come in 10 months – what a positive turnaround!
Vegan Dog Food Panel Discussion
“You were both so eloquent and knowledgeable. It gives me such hope for the future and for the growth in this particular market”
Highs and lows of a scorching July
I have personally found this month both extremely challenging and overwhelmingly rewarding as JUST BE KIND is able to expand
Pets At Home sell plant-based dog food!
Wainwrights is Pets at Home own brand, and this week they launched a plant-based food throughout all their stores - both tinned and dry food. Read our full review of it here....
Vegan Campout
We were lucky enough to attend Vegan campout this year along with thousands of like-minded people
What about DCM with vegan dog food?
The Vet Times published these very important findings on the front page of the July issue of the Vet Times magazine