As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!
This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.
According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2 million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December 2019
Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. These ingredients are healthy and sustainable so we hope that Wild Earth arrives in the UK soon!
Fresh Vegan Dog Food DoGood Feature On TV!
Yet how disappointed I was that health and vegan dog food were not supported Read more here….
Prof Andrew Knight Interview
Vegan vet Arielle interviews Prof Andrew Knight and is a little starstruck!
Buddy the male Staffy had enlarged nipples!
“I am literally killing him by hugging him, it’s the last thing I thought it would be!”
Celebrities choose vegan dog food
Lewis Hamilton speaks only of the health benefits to his dog Roscoe – he is not endorsing any products
New Scientist Publishes Article About Vegan Dogs
Yet again, we have proof that we are now entering a world of positive change for plant-based diets in our pets,
Our Plant-Based Dog Nutrition Course Launches!
“I have also signed up for your Plant-Based Dog Nutrition Course – it is so interesting and informative, I’m buzzing!”
Do you know what this striking animal is?
The maned wolf really blows the theory of our pet dogs needing meat in their diet completely out the water
The winds of change
I feel that we are all about to fast forward into a world that we care about far more deeply than ever before
The beauty in her words
I share with you some of my very favourite and most inspirational quotes of HRH Queen Elizabeth
From Controversy To Front Page Tabloid News
Look just how far vegan dog food diets have come in 10 months – what a positive turnaround!
18 years old and still a puppy!
What does little 18 year old vegan Terrier Fudge eat that keeps him looking like a puppy?
Vegan Dog Food Panel Discussion
“You were both so eloquent and knowledgeable. It gives me such hope for the future and for the growth in this particular market”















