heartFor your convenience we speedily dispatch our delicious high nutrient treats direct to your door across the UK

We have our own UK-based artisan dog bakery which produces high nutrient, homemade, natural dog treats all baked by us. They smell delicious too!

We started baking these high-nutrient biscuits for our own dogs and with such demand, we decided to sell them on our Just Be Kind site.

Our mission now is to ensure that as many dogs as possible are able to enjoy high quality, natural treats and that owners can buy them safe in the knowledge that they understand what they are feeding their dogs. Our Umameo treats are focussed on quality and made from only the finest specially selected superfood ingredients.

Our Umameos contain no dairy or animal products, soya, corn or wheat so they are ideal for all dogs as they are fully hypoallergenic. There are no oily residue left on your fingers, and they leave a wholesome smell if kept in your coat pocket on a walk!

Umameos logo


Gorgeous Golden Retriever Luna eating an Umameo treat
Our Umameo Dog Treats Superfood Ingredients
Umameo pack ingredients
20% Organic sweet lupine protein powder
30% Organic amaranth protein
3% Pumpkin seed protein
8% Ground sunflower seeds
32% Organic oatbran
3% Nutritional yeast flakes
2% VEGDOG All-In-Veluxe supplement
0.5% Marine phytoplankton
0.5% Slippery elm
0.2% Organic wild cranberry powder
0.8% Taurine, Biotin, Vit C and crushed Vit B12 and Vit D3 tablets
Tahini paste
Oat milk
Nutritional Analysis


Moisture 22%, Protein 19.1%, Total fat 12.3%, Ash 3.3%, Crude fibre 4.55%

VF – Vegan Friendly
DF – Dairy Free

Store in fridge. Shelf life of 4 weeks.


The Umameo treats arrived and once Henry had tried one he set up camp in the kitchen doorway as he wanted more! He loves them!

Kelly, Manchester

Henry's Owner


“Jumble absolutely loves the treats. He is super excited about his new breakfast snack and is looking super shiny!

We want to continue this new healthy and tasty habit so we can have him as long as we can – he is already 8 so hopefully eating more healthy food will help stay fit for longer!”

Clare Knottenbelt BVSc MSc DSAM MRCVS

Vet and Jumble's Owner, Hawk and Dove Veterinary Oncology Referral Service


“Khushi absolutely adores these treats – is there a recommended daily limit of these?”*

*We are so happy to hear how much Khushi loves the treats and feed up to 25% of the daily food allowance (cutting back the food fed by 25%)

Taryn, London

Khushi's Owner

Just Be Kind Vegan Dog Food
Regd as Slimming Pets Ltd
Stapleford Estate Saxby Road
Melton Mowbray LE14 2SB
Reg No: GB208RO 2162
LCC Trading Standards Service