Pets At Home sell plant-based dog food!
Wainwrights is Pets at Home own brand, and in June 2022 they launched a plant-based food throughout all their stores – both tinned and dry food.
As a company that in our eyes has always been driven by profit from selling meat-based dog foods, with even holding freezers in their stores to sell plastic containers of non sustainable fish and meat-based raw food; to branching out so quickly into the plant-based market, is a huge win for our environment and the animals that are being killed to feed our pets.
For the average Pets at Home visitor to see this option on the shelves and choose plant-based over maybe their usual raw or meat-based food that they normally buy, is just so positive for our future and we are delighted.
What of the nutritional value of the food for our dogs?
June2022
Their new food is not vegan, but is vegetarian as their Vit D3 will come from sheep’s wool. They have not been able to source a healthy plant-based version of Vit D3 as all the other companies that we do recommend have been able to achieve such as Solo Vegetal, Hownd, Omni, Green Crunch, Greta and The Pack.
The protein level of their food is also low (20% in the dry food and 16.6% in the tinned food with 70% moisture), and although they have included Taurine in the dry food as an ingredient which is really important for the heart health of your dog on a plant-based diet; there are 5 other amino acids that are not visible as having been added, or are not mentioned on the label which would contribute to the low protein content of the food.
We do feel though that although they advertise the food as complete, it is not of quite the same quality as the top brands of plant-based dog foods that we recommend, and so Pets at Home may be reaching out to people wanting to try a ‘flexitarian’ option on their pets, or a meat-free Monday for example as Lily’s Kitchen have advertised with their vegan rainbow stew.
Having this option however, is just SO promising as the effect of thousands (and hopefully eventually millions) of dogs going 50% plant-based will have an enormous impact so we can only commend Pets at Home for their new plant-based food!
We are also SO reassured to read this latest news –
Pets at Home invests in Project Blu
Founded in Wales in 2019, Project Blu aims to “transform polluting materials into premium quality accessories and includes durable vegan leather products made from discarded apple skins, which reduce carbon emissions by 99% compared to traditional leather.”
This merger is very promising, as environmentally damaging plastic swimming pools for dogs used to be the biggest sellers at Pets at Home stores, and we really love the whole ethos behind Project Blu.
If only Pets at Home would stop selling ineffective and insect-destroying monthly flea products at their stores, then we would really be amazed….but the changes that they have implemented are enormous for our planet’s health and give us all such hope!
UPDATE 2024, THE ENTIRE WEBSITE FOR PROJECT BLU IS DOWN SO WE REALISE THAT PETS AT HOME ARE NOT MOVING TOWARDS SUSTAINABILITY!
“If nobody changes then nothing changes but if somebody changes then everything changes!”
Arielle Vegan Vet