They Trust You
Feed Your Puppy Sustainably

Feed your puppy correctly and kindly


Feeding a new puppy is a minefield and you will receive advice from friends, family, your vet, what you read online and your local petshop, but ultimately you are in control of what you choose to feed your new puppy.

We are here if you do not want to go it alone if you choose to feed your puppy a sustainable plant-based diet. It is difficult enough to get the diet 100% balanced for adult dogs, and is much trickier for puppies as they have such varying requirements. They need extra protein for the various growth stages, a higher requirement for Omega 3’s for mental development, a need to acidify their urine even more than in adults to prevent puppy cystitis, a need for the Calcium and Phosphate ratio to be just right to prevent bone deformities; and a higher need for Zinc combined with Copper – SO much that could go wrong with your puppy if you do not get professional veterinary nutritionist help and advice.

For this reason, we have developed a Just Be Kind Puppy Package that offers you full help with feeding your new puppy plant-based!



“A big concern in getting a puppy was the impact of her food on animals and the environment so I’m so very happy to have found you.”

Claire, Belfast

Oakley's Owner

UK Vet Help To Feed Your Puppy Correctly


heart We all love our new puppies and only want the best for them and these diets are what we as vets would feed our own puppies – sustainably and kindly. Hopefully these FAQ’s answer all the questions you may have but please let us know if you need any further reassurance by e-mailing our vet Arielle at, although our Just be Kind Puppy Package does include a FREE 25 minute teleconsult or Zoom consultation to answer any queries you may have.

How much does it cost?

heart The cost of our Just be Kind Puppy Package is just £265 and this includes instant access to the PLANT-BASED DOG NUTRITION COURSE full of fascinating information about feeding dogs a nutritionally sound 100% plant-based diet.

You will receive advice and help from Arielle our UK based vet with a 25 minute FREE teleconsult or Zoom chat to discuss your puppy’s new diet and any concerns that you may have.

You will also receive 6 x tins delicious Hownd Hearty Quinoa and Pumpkin Casserole to give dry and tinned food selections to your new puppy. We also send you some Vegetology Omega 3 Algae oil for your puppy which is so important for their mental and physical health as they grow.

Can we homecook for our new puppy?

heartWe admire any owner dedicated enough to homecook for their new puppy as it does offer them the best start in life. It is possible with our tailormade recipe that we send you for homecooking with fresh natural ingredients that you choose so that you are completely in control. This is an EXTRA to the Puppy Package and costs £65 for a tailormade recipe + supplements needed.

just be kind supplementOur homemade recipe is tailormade to you and your puppies’ preferences using wholesome ingredients such as lentils, oats, fresh green vegetables, vibrant orange vegetables, and the recommended addition of pea or rice protein powder to ensure adequate amounts of protein for your growing puppy.

Where a plant-based diet lacks certain nutrients such as Zinc, Taurine, l-Carnitine, Calcium and Methionine; these are added in the form of our JUST BE KIND supplement as well as the very important extra Omega 3 Algae oils needed for your puppy’s brain development that we send you with the tailormade recipe for your puppy if you decide that homecooking is for you and you want to pay that £65 extra.

We also include additional supplements that your growing puppy needs such as extra Calcium and Phosphorus (in the perfect ratio of 1.3:1) as well as just the right amounts of Copper and Zinc supplement in a combined tablet. Leave it all up to our specialist vet nutritionist to get it just right for your puppy and up to us to supply the delicious recipes and post you the products to get you started with feeding your puppy a nutritious and wholesome diet (this initial recipe will last for 3 months of your puppy’s growth and the cost is £45 extra for subsequent recipes as your puppy grows, and this would be every 3 months).

The homemade wholefood diet made using the JUST BE KIND supplement is 100% balanced and you have the choice of a recipe that is 100% hypoallergenic if you were concerned about the addition of grains and soya in their diet.

Will my new puppy get everything they need from a plant-based diet?

heartAbsolutely! Puppies need completely different levels of nutrients initially for adequate growth. Between 2 and 12 weeks, they lose the natural immunity from their mother’s milk, but their own immunity is not fully developed. They need adequate levels of natural immunity boosters at this stage such as Vit B and E, as well as Omega 3’s for brain and skin development.

As they grow, puppies need the right nutritional balance of calcium and phosphorus in their diet (1.3:1). Puppies’ bodies cannot regulate how much calcium they take in – and so when they are under six months old, they cannot protect themselves against excessive intake. Too much calcium can be as detrimental to their development as too little, so the amounts measured by our nutritionist are just right for your puppy to prevent any bone deformities if choosing to homecook.

Their diet is much higher in protein compared to an adult diet, but this is not a concern in a plant-based diet as pea protein or rice protein is added to the homemade food to ensure adequate levels of protein for your puppy if choosing to homecook.

A plant-based diet also tends to result in an alkaline environment in your puppy’s digestive tract as well as resulting in alkaline urine. This makes your puppy more prone to a puppy bladder infection (cystitis), especially in our little female puppies. The JUST BE KIND supplement contain added Methionine – a very important amino acid found normally in meat and added to help acidify the urine of your puppy and prevent bladder infections if choosing to homecook, and Methionine is found in both Hownd tinned food and Noochy Poochy puppy food.

Puppies have a greater nutritional need for Copper, Zinc, Calcium and Phosphorus and we can supply all of these with accurate charts of how much to feed, so you do not have to worry that your puppy is not getting exactly what they need for each growth phase, again if choosing to homecook.

What about Omega 3's?

heart We will be sending you Omega 3 Algae oil  that is the purest form of Omega 3’s. The ones we send contain pure DHA and EPA fatty acids plus the important addition of Vit D3 from pure plant-based sources.

Omega 3’s high in arachidonic acid, are important for brain development as well as fur and skin growth and the Algae oils that we send with their ocean ‘umami’ flavour and smell, are very palatable to puppies (and although we purchase from  a human range Vegetology, they are the same as those fed to dogs and you can take them too!.)

Solo Vegetal 10kg bags

Just Be Kind Puppy Package



“We wouldn’t have been able to be on this journey with our puppy without all your patient support and guidance so a very big thank you!”

Anitya, Wimbledon

Myra, German Shepherd


“We weaned our rescue puppy Oslo onto a plant based diet using the Just be Kind Puppy Package and 6 months later she has thrived and grown into a happy and healthy dog!
Many thanks as we could not have done it without your help.”

Joseph, Oxfordshire

Oslo, Rescue Puppy


“The Just be Kind Puppy Package enabled us to gradually transfer Harry over to a plant based diet as soon as we brought him home. It was so important to us to make sure we had the backing and expertise of a vegan vet who ensured he had everything he needed in his diet.

Harry is now a very happy and healthy adult Lab. It is easy to homecook for him (he eats his meal when we have ours as a family) and so good knowing exactly what is going into his body (unlike other dog foods) and that his diet is not impacting the planet as badly as other dog food.”

Emma, Bedfordshire

Harry, Labrador


“Thank you again for all your help. I am so relieved that we can raise Shelby as a vegan in such a safe and sustainable way 🙂”

Kiran, London

Shelby, Romanian Rescue


“Arielle has been a huge support in the last 10 months of Hugo’s life as she helped us to feed him a 100% nutritionally balanced plant-based puppy diet that he loves. He is now a healthy and happy adult Weimeraner who is thriving on his sustainable diet.”

Stuart, Derbyshire

Hugo, Weimeraner


“Peaches just loves her homemade food and it is great to know it has all the nutrients she needs to grow and be healthy. Your recipes have enabled me to feed her a plant-based diet that doesn’t require any other animals to suffer and that minimises the impact on the environment.
Thank you for all your help and support”

Max, Penarth

Peaches Owner