As we are about to step into a new decade, I am very excited to read that the multi-national food corporate Mars who own Pedigree and Whiskas pet foods, are finally concerned about the environmental impact of farming and are looking at meat substitutes for pet food!
This is such good news for the environment and is the entire ethos behind our Just be kind umami homemade food – less animals killed and caring for the future of our planet.
According to the Telegraph, they had considered making a bid for Quorn Foods (yes they are wealthy enough to buy whoever they choose), but instead they have bought an £8.2 million stake in a vegan US company called Wild Earth which uses Japanese Fungus Koji, that goes into soy sauce, to make a protein that resembles the taste of meat for pet food. At the time Mars Petcare’s head of ventures, Ben Jacobs, said: ‘We can solve some of the planet’s most pressing problems…. if we efficiently produce protein while reducing the environmental impact of feeding hundreds of millions of pets.’ Daily Mail 15th December 2019
Along with the fungal yeast, the ingredients in the Wild Earth food includes oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach as well as added taurine and carnitine. These ingredients are healthy and sustainable so we hope that Wild Earth arrives in the UK soon!
Sarah the active Border Collie loves her daily Gold Dust
“Sarah is an amazing girl. Very intelligent and active, she just wants to please. We love her so much.”
Top 5 Trending Internet Pet Food Searches
All 5 top searches focus on pet health and sustainability with plant-based searches increasing by 70% in 2023!
What an exciting September!
We are just SO excited about September where we help you even more with feeding your dog a nutritionally sound plant-based diet
Did you know that fish don’t produce Omega 3?
Fish get it by consuming algae. Algae are tiny microscopic plants that turn sunlight into Omega 3 DHA. This Omega 3 has a number of benefits, for joints, skin, brain and heart. However, fish oil can often contain mercury, microplastics and other toxins that cannot be...
Her ears smell just like Cheesy Wotsits!
“She smells just like Cheesy Wotsits” I just had to laugh as she was right, Matilda’s infected itchy ears smelt just like Cheesy Wotsits!
Lottie’s plant-based diet has been a Game Changer!
We have not been back to the vets for her itchy ears for 4 weeks and counting! Which is incredible with what we’ve been through!
Supermarket shelves could run out of dog food – Hurrah!
Edgard & Cooper joining forces with Deliciously Ella, new Omni wet food, new oven-bake dry food from The Pack, Butternut Box plant-based sales soaring, Scrumbles on shelves in Sainsbury!
Pain reduced in just 3 days with GOLD DUST!
Inca seems to have more energy, there is a lot less stiffness in her hips (the main issue for her joints) and able to move more freely. I simply cannot believe this!
Louise’s fur finally grew back!
“Thank you for saving Louise” – Linda Dundee
See how palatable GOLD DUST is for your dog!
Our little Ruff absolutely loves the taste and smell of GOLD DUST – watch the video!
Why our dogs should NOT be eating pork or fish
The dangers of bioaccumulation of toxins could be harmful to our pets
19 year old Ruby walked again
I gave Ruby some Boswellia that I had in the cupboard, and I am amazed that she stood up and walked today for the first time in a long time